I'd been told about Lionel Menchaca of Dell by numerous people in the Social Media space. Someone even said he was the "Rockstar" in this space. I started looking into and reading more about Lionel and his journey with Dell as they stepped deeper and deeper into Social Media.
At WOMMA's WOMM-U I had the opportunity to listen to Bob Pearson speak about Dell's efforts, and I had to opportunity to speak with Liana Frey about an employee's feelings about Dell's social media efforts. Dell's taking this seriously, Dell really believes in utilizing social media to reach is customers both tech savvy and first time computer buyers. To Dell, social media is about holding a conversation and engaging their customers, to Dell Social Media is not about links.
When I saw that Lionel Menchaca was the keynote speaker at Blog Potomac, I was really excited to actually meet him and hopefully get to talk to him at length about what Dell's doing and where they are going. I have to say, Lionel is one of the nicest people I've ever met. Not only that, he's passionate about social media and what Dell's doing with it.
Thank you Lionel, for taking the time to speak with me and the SMG audience!
Full transcript after the jump....