September 30, 2010

Moving on From Serengeti Communications & The Social Media Marketing Book

By Li Evans

Life in the online marketing world can get quite busy, pretty fast.  Before you know it, they hobbies that you love fall to the wayside, or take different forms into full time positions or work themselves into a book.  For the past year or so that is what happened to me and to a lot of the Search Marketing Gurus group of writers.  Many of the writers here have moved on to new positions from when they started with SMG or have even started their own businesses which take up a major amount of their time.

Smm-book-cover-300h For me it was writing the social media marketing book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & other Social Media.  It was a true labor of love - sharing my knowledge of this industry and how companies can effectively utilize social media as a true online marketing tool.  

I also threw my heart and soul into my client work at Serengeti Communications.  Nan Dawkins is one of the best bosses anyone could wish to have.  She kind, caring and so willing to share.  Her generous nature and willingness to be a great mentor is something I not only greatly respect, but am honored to have been able to have in my life.  It's also what made my decision to move on from Serengeti Communications so difficult. 

Friday, will be my last day with my awesome co-workers John Lynch, Kevin Olson, Nate Linnell and Stacy Moren who I was with from the start.  They are really great people and another reason why its tough to leave.

So, where am I going?  What am I about to venture out on?  Well stay tuned, there's a lot to come, a lot of exciting stuff - especially with SMG.  We've got a bunch of writers coming back to help kick up some great ideas, tips and insights and Julie will be keeping up with the Women of Internet Marketing Interviews.  We'll also have conference coverage and photos again starting with Search Marketing Expo (SMX) and eConsultancy next week and Search Engine Strategies in Chicago in mid-October and AffCon in December.  SMG will also be going through both a platform and design change as we'll be moving from Typepad to Wordpress over the month of October.

We're back folks, so stay tuned - more to come! :)

May 26, 2009

Online Marketing Tips Video: Being Social in Social Media

By Li Evans

This week's Tuesday's Tips in Online Marketing video is all about how to be social in social media, especially if you are a company. These days it takes a lot more than just having a Twitter account or a Facebook page to be successful in social media! In this short educational video, there's 3 quick tips that companies can use to integrate into their social media strategies and be more social with a lot more success.

Full Being Social in Social Media Video Transcript after the jump ...

Continue reading "Online Marketing Tips Video: Being Social in Social Media" »

November 21, 2008

Fun Friday Photos: Geoff Livingston & His Velvet Elvis at SearchCamp Philly

By Li Evans

Back in September we held SearchCamp Philly in conjunction with PodCamp Philly and boy was it a heck of a lot of fun!  The audience was great, the speakers were awesome and the topics were really just right on target with online marketing and what webmasters and business owners could do with their sites.

The really nice thing about SearchCamp was that we had three people from Virginia and one from Texas come in and speak and help launch SearchCamp.  Giovanni Gallucci from Viewzi, SMG's own Simon Heseltine, Debbie Weil who's the author of the Corporate Blogging Book and last but by certainly no means least Geoff Livingston of Livingston Communications and the author of the book, Now is Gone.

Geoff's got this sticker on his lap top, it's very interesting, quite unique.  He calls it the "Velvet Elvis".  I even saw Maggie Fox commenting about it on Twitter the other day, and I knew then what my Friday Fun picture was going to be - Geoff and his Velvet Elvis at SearchCamp Philly.

Geoff Livingston & His Velvet Elvis at SearchCamp Philly 2008

If you like this photo of Geoff Livingston & His Velvet Elvis at SearchCamp Philly 2008, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the Search Camp Philly 2008 Photos, there's over 70 photos for you all to check out.

June 25, 2008

Why I Love Blogging - From the Blog Potomac Audience

By Li Evans

Almost two weeks ago, I got the opportunity to go to Blog Potomac with Beau (Shannon) Hall, where we had a great time, but also got to shoot a lot of video interviews.  I've posted those interviews here on Search Marketing Gurus, but here's a a quick and easy to access run down of those interviews.

Love What you haven't seen yet, is the interviews of the audience at Blog Potomac.  We asked each person "So what's your name?  What's Your Blog?  and... Why Do You Love Blogging?".  The answers and response we got was amazing and it was a lot of fun to do.  I felt like I now expanded my realm of blogs to read immensely, while also wanting to make sure the SMG audience knew about all these folks where we so passionate about blogs and the topic of their blogs! 

All total there's over 25 "Why I Love Blogging" interviews, below is a list of the interviewees with a link to their individual video and to each of their blogs, so take the time and check out some of these great pieces of communication!  The range of blog topics is great from Public Relations, Environment and even Concierge Advice, you need to take a look at these blogs.

And just to highlight and give you a taste of the videos, here's Shireen Mitchell's take on why she loves blogging, she blogs about a subject near and dear to my heart, Women in Technology.

Beau and I are also putting together a few montages of these explanations of why people love blogging, stay tune to SMG for those!

June 23, 2008

Blog Potomac - Interview With Lionel Menchaca, Cheif Blogger and Social Media Advocate at Dell

By Li Evans

I'd been told about Lionel Menchaca of Dell by numerous people in the Social Media space.  Someone even said he was the "Rockstar" in this space.   I started looking into and reading more about Lionel and his journey with Dell as they stepped deeper and deeper into Social Media. 

At WOMMA's WOMM-U I had the opportunity to listen to Bob Pearson speak about Dell's efforts, and I had to opportunity to speak with Liana Frey about an employee's feelings about Dell's social media efforts.  Dell's taking this seriously, Dell really believes in utilizing social media to reach is customers both tech savvy and first time computer buyers.  To Dell, social media is about holding a conversation and engaging their customers, to Dell Social Media is not about links.

When I saw that Lionel Menchaca was the keynote speaker at Blog Potomac, I was really excited to actually meet him and hopefully get to talk to him at length about what Dell's doing and where they are going.  I have to say, Lionel is one of the nicest people I've ever met.  Not only that, he's passionate about social media and what Dell's doing with it. 

Thank you Lionel, for taking the time to speak with me and the SMG audience!

Full transcript after the jump....

Continue reading "Blog Potomac - Interview With Lionel Menchaca, Cheif Blogger and Social Media Advocate at Dell" »

June 22, 2008

Blog Potomac - Interview With Rohit Bhargarva, Author of Personality Not Included

By Li Evans

The night before Blog Potomac was held, there was a speaker's dinner and Rohit Bhargava was the featured speaker.  We all got a copy of his book "Personality Not Included" and he did a really cool exercise with the group that attended the dinner.

The next day, Rohit was at Blog Potomac and he obliged me with a interview.  Such a nice guy, who even endured me asking him to pronounce his last name a few times, so I could make sure I wouldn't mess it up.  Thanks for being so kind Rohit, and I still love that cover of your book.  It's next on my reading list, too!

Full video interview transcript after the jump....

Continue reading "Blog Potomac - Interview With Rohit Bhargarva, Author of Personality Not Included" »

June 21, 2008

Blog Potomac - Interview with Kami Watson-Huyse of the Communication Overtones Blog

By Li Evans

At Blog Potomac last week, I got the opportunity to do a live interview with Kami Watson-Huyse, principal of My PR Pro and owner of the Communication Overtones blog.  Readers of Search Marketing Gurus will be familiar with Kami since we did a interview with her back in October.

Kami took time out from her speaking duties at Blog Potomac to speak to us about social media's affects on public relations.

Full video interview transcript after the jump....

Continue reading "Blog Potomac - Interview with Kami Watson-Huyse of the Communication Overtones Blog" »

June 19, 2008

Blog Potomac - Interview with Geoff Livingston, Author of Now is Gone

By Li Evans

Search Marketing Gurus was video interviewing the speakers at Blog Potomac to bring you a taste of what happened at the event on June 13th, 2008 in Falls Church, VA.  In this interview, we interview Geoff Livingston of Livingston Communications, co-chair and founder of the event as well as author of the book Now is Gone.  Geoff blogs at The Buzz Bin.

Full video interview transcript after the jump...

Continue reading "Blog Potomac - Interview with Geoff Livingston, Author of Now is Gone" »

Blog Potomac - Interview with Debbie Weil, Author of the Corporate Blogging Book

By Li Evans

This last Friday I attended Blog Potomac.  It was a great social media event put on by Geoff Livingston and Debbie Weil for people in the Washington D.C., Maryland, and Virginia areas who wanted to get a taste of social media marketing and blogging in particularly.

I've been a fan of Debbie for quite a while, so when she agreed to do an interview with me on video, you can only imagine this fan's delight.  You can also check out Debbie's sites:  Blog Write for CEO's, The Corporate Blogging Book and

Full interview transcript after the jump....

Continue reading "Blog Potomac - Interview with Debbie Weil, Author of the Corporate Blogging Book" »

June 14, 2008

Blog Potomac - Meeting Social Media Rock Stars You've Admired from Afar

By Li Evans

Yesterday I got the opportunity at Blog Potomac to not only meet two people I've admired from afar, but I even got a few minutes of their time to interview them. 

The first was Debbie Weil, author of the fabulous book, The Corporate Blogging Book and the blog Blog Write for CEOs.  I first read Debbie's book 2 years ago, and I still believe it holds solid, foundational information for any CEO or senior corporate executive thinking about entering the blogosphere.  I wrote a review of The Corporate Blogging Book right after I read it, silly me though, I left my copy of the book at home (I wanted her to autograph it for me).  Meeting Debbie was a great experience, her photo does not do her justice.  She's pretty and so nice, and very very passionate about blogging.  She wasn't the least afraid of my "fangirl" presence either.

Liana 'Li' Evans of Search Marketing Gurus & Lionel Menchaca of Direct2DellThe second person I got to not only meet, but interview was Lionel Menchaca.  For those unfamiliar with the social media world (beyond just searching for links), Lionel is probably "The Rock Star" of this industry.  Lionel started Dell's Direct2Dell blog and basically kick started Dell's whole foray into the social media space.  Lionel was very accommodating and we sat and talked for an hour or so about what Dell's done and where Dell's going.  Lionel not only understands the pure meaning and use of social media, he lives, breathes and works with it every day at Dell.

Now you may be wondering about these interviews I mentioned.  Well, my video guy, Shannon Hall (better know to a lot of you as "my friend Beau") and I headed down to Blog Potomac to get some video interviews with the speakers at Blog Potomac.  We also took small interviews from the attendees asking them "Why Do You Love Blogging?" which we're putting into a few montages (and no Simon, take down notices aren't allowed!).  We have interviews with Debbie and Lionel.  We also got some other interviews I'm really excited about too, ones with Kami Watson-Huyse, Rohit Bhargava and the other co-chair of the event Geoff Livingston.

Beau's working the editing of course, so it'll be midweek when we bring those interviews to you.  All of these people have such wonderful advice and great things to say.  Each interview was great, and I'll be transcribing them as well for members of the audience that have let us know they really like the transcription of our videos.

Of course you didn't think I went to this event without my camera, now did you?  Well, I've got over 70 photos from the event (Beau saved me, I forgot my battery, luckily we have the same camera).  So check out the Blog Potomac Photos in my Flickr set.

Kudos to Geoff & Debbie, as well as Josh Hallett for putting on a great event!

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