December 10, 2009

What Do You Want From Google for Christmas? (#SESCHI)

By Li Evans

Search Engine Strategies Chicago 2009 wrapped up yesterday, as usual we had the snow to deal with, but I have to say, this year's conference really rocked content and keynote wise.

I've got some coverage to put up on SMG about the Wednesday keynote and if you are interested in reading Jeff Jarvis' thoughts on Media (Newspapers) & Google from Monday's keynote, check out my coverage over on Social Conversations.

In the meantime, I'll leave our viewers with the video they put together, and yes that's me (Li) who leads off the video by totally cracking up at being asked "and what's your name little girl".  I know, it wasn't that difficult of a question.... but ... but .... ok yeah I really don't have an excuse for it! LOL

August 06, 2009

Mike Grehan Joins SEW, ClickZ and Search Engine Strategies (SES) - Interview

By Li Evans

Mike_grehan It's with a lot of smiling this morning that I get to be the first place that has an interview with Mike Grehan about his new position with Search Engine Watch, ClickZ and Seach Engine Strategies (SES). (official announcement)  Mike's taken on a whole new role leading some exciting changes for the next coming year as well as helping to shape the direction of the industry as one of the top minds on where not just search marketing is going, but the whole online marketing industry as a whole. 

So lets hop right to it...(this is a two part interview that continues on Take It In-House)

Tell us about your new role with Incisive Media, SES, SEW, ClickZ

Mike Grehan:  I’ll be carrying Matt McGowan’s suitcase while he’s traveling as well as acting as his bodyguard to keep him safe from his adoring fans at conferences…

And apart from that… Effectively I’m working with the content team to help shape us up for the future. These three powerhouse brands have been around for a while and have a great reputation. But as the industry changes, we must change with it. And not just react to changes but anticipate it and facilitate the online conversation.

Of course, I’ll be playing a much larger role with the conference on the speaking front, as well as regularly writing and blogging across all three brands. And then there’s the webcasts and the…

How has the search industry changed in the last three years?

Mike Grehan:I think the biggest changes revolve around less dependency on technical solutions in the way we had to provide for clients. Now it’s much more important to have a strong marketing strategy as well as some tech savvy.

How important has social media become?

Mike Grehan:  Interesting that so many people in search are drawn towards this, so called “social media” when it requires an entirely different skill set. People like yourself who have a PR and marketing background (as well as being an excellent coder :) ) are more likely to succeed. As to how important it has become, go and ask the 250 million people at Facebook, they’ll tell you :)

This interview continues on Take It In-House.

November 28, 2008

Fun Friday Photos: Marcus Tandler, Daron Babin & Brasco at Search Bash San Jose '08

By Li Evans

With the cold weather now enveloping Pennsylvania, I wanted to step back and remember the warmth of summer and the fun of Search Bash at SES San Jose.  I went perusing the photos and found these three "hawt" guys and just knew this one was this week's photo.

This week's photo features Marcus Tandler, host of Webmasters on the Roof on WebMaster Radio, Daron Babin owner of WebMaster Radio and the ever reliable "Mr. Producer" who saved my butt when the battery on my phone use to die while I was hosting the DSC with Danny Sullivan.

Marcus Tandler, Daron Babin and George 'Brasco' Hernandez at Search Bash San Jose 2008

If you like this photo of Marcus Tandler, Daron Babin and George 'Brasco' Hernandez at Search Bash San Jose 2008, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the Search Bash San Jose 2008 photos, there's over 280 photos for you all to check out.

October 31, 2008

Fun Friday Photos: Judith DeCabbit Lewis & Kim Krause Berg at SMX 2008

By Li Evans

Although I wasn't out running myself all around getting photos at SMX East this year, I did manage to get quite a few really nice photos of friends enjoying themselves at the conference.  Just like this one of Judith deCabbit Lewis who blogs at SEO-Chicks and my pal (who I call "the Zen Mom") Kim Krause Berg of Cre8pc, who hunkered down in the speakers room with me.  Kim's shirt was really cool,  I don't think this photo could do it justice. :)

Judith deCabbit Lewis & Kim Krause Berg at SMX 2008

If you like this photo of Judith deCabbit Lewis & Kim Krause Berg at SMX 2008, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the fun at SMX East 2008, there's over 40 photos for you all to check out.

October 25, 2008

eMetrics: Search From Now On

By Li Evans

Emetrics_search_from_now_on_1 The last session of the eMetrics Marketing Optimization Summit in Washington DC that I attended before hitting the road and heading back north to Philly was on the Acqisition Track, entitled "Search from Now On".  None other than my great friend Mike Grehan of Acronym Media was presenting.  If you didn't know, Mike's writing his 3rd book on Search Marketing, as well as a white paper about search engines and their new listening signals.

A Bit of Search History

Mike starts of by showing a slide of a quote from Vannevar Bush, then summarizing what was on the screen as "information can become lost and all over the place and it would be great to put it all together."

"As We May Think", is a piece that Vannevar Bush wrote that questions, instead of making the weapons of mass destruction, couldn't we instead create something great for mankind? 1945 Bush invented the fax machine, computer and the internet, MEMEX - is really the world wide web.

Bush argues that as humans we should turn our scientific efforts from increasing physical ability too making all previous collected human knowledge more accessible. Now take a look at Google today.  Google's mission is to organize the world's information to make it universally accessible and useful.

Continue reading "eMetrics: Search From Now On" »

October 24, 2008

Fun Friday Photos: Matt Williams & Amanda Watlington at eMetrics' Web Analytics Wednesdays Meeting

By Li Evans

This week's fun photo comes from this past week's conference, eMetrics Marketing Optimization Summit in Washington DC.  I was glad to see a few of my search friends there, including the very charming Matt Williams of No Possum Consulting (you gotta see his business cards!) and the always fun Amanda Watlington of Searching for Profit.  Before I had to scurry off to another dinner with local friends I attended the Web Analytics Wednesday meeting at eMetrics and hung out with Matt & Amanda, they kindly obliged me with their smiles when I asked for pictures!

Matt Williams & Amanda Watlington at eMetrics' Web Analytics Wednesday Meeting

If you like this photo of Matt Williams & Amanda Watlington at eMetrics' Web Analytics Wednesday Meeting, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the fun at eMetrics Marketing Optimization Summit 2008, there's over 140 photos for you all to check out.

October 18, 2008

SMX Singapore Keynote - Gillian Muessig

By David Temple

Dsc03739 Gillian Muessig, president of SEOmoz, gave the keynote address "The Business of Search" at the inaugural Search Marketing Expo (SMX) in Singapore. Gillian addressed the financial crisis going on right now. As she traveled around the US and Asia in the past few weeks she asked people how this was affecting them. In general the view in the US is "This doesn't happen!" and people were quite worried however in Asia they felt, "This happens; it will all work out".

What does it mean for SEO's? Gillian used an analogy, noting that when a Plague hits, people 'wake up'; you have their attention. The recent events in markets have given us the financial equivalent of a Plague. SEOs finally have client's attention; they are ready to understand how much less expensive, more targeted, and more effective SEO/SEM can be than traditional media. She pointed out that Dr. Mathew McDougall, CEO of the Sinotech Group in China, said he is already seeing millions of dollars moving online and others have corroborated that in their comments to him.

Gillian said the first millions are being spent in SEM. She predicts that as more bidders push up the cost, the next stop will be SEO. And when the dust settles, she predicts that money will remain online and continue to increase as mobile web, SMS, and other forms of marketing experience maturation and rising adoption. All in all, this is a very good time to be in Internet marketing of any kind.

Continue reading "SMX Singapore Keynote - Gillian Muessig" »

October 17, 2008

Fun Friday Photos: Key Relevance's Christine Churchill with Scottie Claiborne & Jill Whalen of HighRankings

By Li Evans

The photos from SMX East are up and on Flickr!  As I mentioned last week, I was really low key at SMX East and didn't make all of my usual rounds, but there are about 40 or so photos in the set.

This week's fun photo is of three of my most favorite folks in the industry, in fact I'm calling them the Three Musketeers!  Christine Churchill of KeyRelevance and SEM Clubhouse (Key Relevance's Blog), Scottie Clairborne and Jill Whalen of HighRankings.  Believe it or not, all three of these women were instrumental in forming the beginnings of my Search Marketing career (whether they know it or not!), to them, I owe a debt of gratitude!

The 3 Musketeers at SMX East - Chris Churchill of Key Relevance, Scottie Clairborne & Jill Whalen of HighRankings

If you like this photo of The 3 Musketeers at SMX East - Chris Churchill of Key Relevance, Scottie Clairborne & Jill Whalen of HighRankings, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the fun at SMX East 2008, there's just over 40 photos for you all to check out.

September 05, 2008

Fun Friday Photos: Jim Boykin & David Temple at WebMaster Radio's SearchBash

By Li Evans

Well in digging through my photos from the spectacular WebMaster Radio SearchBash at SES San Jose this year, I discovered that not all of my photos uploaded to the set!  I was missing 60+ photos from that group of photos!  Including this week's Fun Friday Photo of SMG's very own David Temple and Jim Boykin of We Build Pages.

So after you are done looking at these two handsome chaps, go take a gander at the other 60+ photos I've just added to the WebMaster Radio SearchBash 2008 set, there's now over 280 photos there.

Jim Boykin & David Temple at the WebMasterRadio.fm Search Bash at SES San Jose

If you like this photo of Jim Boykin & David Temple at the WebMasterRadio.fm Search Bash at SES San Jose, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the fun at SES San Jose 2008, there's just over 200 photos in that set and there's over 280 photos in the WebmasterRadio.FM Search Bash photo set.

September 02, 2008

Fun Friday Photos: John Carcutt, Loren Baker & Darrell Long

By Li Evans

I scheduled this photo to go live for Friday, right before I left to "unplug" for the holiday weekend.  Apparently I forgot to switch it out of "draft" mode and here this photo sat all weekend, so my apologies.

I found these 3 handsome chaps just lounging around at the Yahoo Booth on the expo hall floor at SES San Jose.  I got a smile out of John Carcutt (left) and Darrell Long (right), but poor Loren, I just don't know if he was shocked at my camera not flashing or what.  Regardless, I thought this was a nice photo of the SearchEngineJournal crew (at least that's what I'm calling them).

John Carcutt, Loren Baker & Darrell Long at the Yahoo Booth at SES San Jose

If you like this photo of John Carcutt, Loren Baker & Darrell Long at the Yahoo Booth at SES San Jose, feel free to comment and favorite it on Flickr, Sphinn or Fetch this photo as that's how we'll be judging the photos at the end of the year! Check out the rest of the fun at SES San Jose 2008, there's just over 200 photos in that set and there's over 200 photos in the WebmasterRadio.FM Search Bash photo set.

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