January 07, 2009

Online Marketing Tips Video: Link Building Strategies

By Li Evans

This week's video is all about some simple concepts you can incorporate into your link building strategy.  Wondering about those emails that claim they can get you thousands of links for paying a minimal fee?  How about why people link to you?  Or maybe your boss doesn't want you linking out to anyone. 

In this short educational video, 3 simple concepts are discussed to help get your link building campaign off on to the right start.




Full Video Transcript After The Jump....

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December 16, 2008

Online Marketing Tips Video: Turning Your Friends Into Fans

By Li Evans

Due to SES Chicago and traveling last week, there wasn't a Tuesday's Tips video last week.  This week though we've got a new Tuesday's Tips in Online Marketing Video and it's all about turning those friends you've accumulated into Fans or evangelists.  From giving up some control to asking your friends to help, there's three tips in this video that can help you reach out, interact and turn those acquaintances into your biggest customer advocates.



Full Turning Your Friends Into Fans Video Transcript after the jump....

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December 03, 2008

Online Marketing Tips Video: Engaging Your Audience

By Li Evans

I know it'd Wednesday, but still working on fixing the kinks with my software.  Let me tell you, Adobe CS4 Premiere Pro is a memory hog!  More so than CS3 - big difference.  I wrestled with things till very late last night and decided to finish it up today. 

This week we've got 3 tips on how to Engage Your Audience.  Whether its your blog, your community or even MySpace or Facebook, these 3 tips if put into a social media strategy can help you interact, and engage the members of your audience and maybe even turn them into evangelists!



Full "Engaging Your Audience" Video Transcript After The Jump...

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November 26, 2008

Online Marketing Tips Video: Keyword Research Concepts

By Li Evans

It's been a few weeks since I've had a Tuesday's Tips in Online Marketing Video, but I'm happy to say they are back!  Had a few issues with my laptop that screwed up the works for a while (it sat in Houston waiting to be repaired while that hurricane blew threw there), and then software issues, but finally I've got it mostly worked out!  So for a while at least we'll be having weekly videos, and they will be on Tuesdays.

This week's video focuses on Keyword Research and some common concepts people really overlook when they start doing their keyword research.  So check out this weeks tips on keyword research concepts great for SEO, PPC and even Social Media.



Full Keyword Research Concepts Video Transcript after the jump...

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August 28, 2008

Online Marketing Tips Video: Utilizing Video in Online Marketing Strategies

By Li Evans

Tuesday's Tips in Online Marketing for this week is a few days late, due to some technical difficulties, but we do have one!

This week's video on online marketing tips features tips on utilizing video in your online marketing strategies.  These tips can help you get the most out of your videos that you are uploading to the video sharing sites.

   

Full video transcript after the jump...

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Online Marketing Tips Video: How to Get the Most Out of a Online Marketing Conference

By Li Evans

So while out at SES San Jose a few of the industry experts from around the globe helped me put together a special edition of "Tuesday's Tips in Online Marketing".  It was a lot of fun to put this together, expect for the part where my laptop decided it didn't want to cooperate with putting it together!

The topic of last week's tips in online marketing was "How to Get the Most Out of an Online Marketing Conference", so take a peek at what all these wonderful folks had to say.

   

There's no transcript for this video at this time.

August 12, 2008

Online Marketing Tips Video: Utilizing Yelp for Small Business Marketing

By Li Evans

If you haven't noticed, things have been a little bit slow here on SMG, since I'm the main writer here, it gets kind of hectic when your family life gets thrown into turmoil at the drop of a hat, somethings have to take a back burner.  We all know that, so I won't drone on about that point.  Things though are getting better, so regular posts should be returning!

First up, our Tuesday's Online Marketing Tips video!

This week I'm talking about Yelp and how small businesses can utilize key features of Yelp to help to market themselves.  From making sure your information is right to asking for a reviews, these 5 tips can help just about any small business involved in some kind of service industry, market themselves a bit further online.

   

Also note, there's a bit of a difference in the video this time around.  Different camera, different shooting style and the 5 tips listed after the discussion.  With this new camera, you might see a few different formats till we decide on what works best. :)

Video transcript after the jump....

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August 05, 2008

Online Marketing Tips Video: What Is Affiliate Marketing?

By Li Evans

This week we're bringing Donna McCarthy of DCM Consulting back to explain all about Affiliate Marketing.  There was a slight mix up in our tapings, we filmed Donna twice, once before she explained the difference between Network Client Services verse Outsourced Program Management when it comes to choosing who to run your affiliate program.  That's actually the video that should have came today.... we here at SMG messed up!

Today we're bringing you the "What is Affiliate Marketing Video" that was suppose to air back on July 8th.  It's still quite relevant and a pretty informing video.  Donna's one of the best in the businesses, and she shares her knowledge of the different types of affiliate publishers out there.

   

Full video transcript after the jump...

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July 29, 2008

Online Marketing Tips Video: Local Search Optmization for Small Businesses

By Li Evans

This week's tips in online marketing video is all about Local Search for Small Businesses and how they can use local search even if they don't have a website.  Also covered is how to make sure your social media profiles on rating and review sites is correct, and adding location pages to your website.

And there's no music on this week's edition, we had a glitch in our editing and had to redo this edition, so music and credits were left off, but as the others were this one is sponsored by KeyRelevance and it's a Benday Production

   

Full transcript after the jump....

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July 22, 2008

Online Marketing Tips Video: What Does It Take To Start A Blog?

By Li Evans

A few weeks ago I did one of our Online Marketing Tips Videos about "Why You Shouldn't Blog".  This week I wanted to come back and circle around and cover some tips on "What It Take To Start A Blog".  These factors are somewhat similar in nature to why you shouldn't blog, however it's covering different factors to consider when you are deciding whether to take that plunge into the blogosphere.

Are you dedicating enough resources for your bloggers to interact with the community?  Are you considering letting your CEO blog?  What if your blog's main voice leaves for greener pastures?  That's all discussed in the video for today's episode.

   

Full Transcript After The Jump....

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