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September 30, 2010

Moving on From Serengeti Communications & The Social Media Marketing Book

By Li Evans

Life in the online marketing world can get quite busy, pretty fast.  Before you know it, they hobbies that you love fall to the wayside, or take different forms into full time positions or work themselves into a book.  For the past year or so that is what happened to me and to a lot of the Search Marketing Gurus group of writers.  Many of the writers here have moved on to new positions from when they started with SMG or have even started their own businesses which take up a major amount of their time.

Smm-book-cover-300h For me it was writing the social media marketing book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & other Social Media.  It was a true labor of love - sharing my knowledge of this industry and how companies can effectively utilize social media as a true online marketing tool.  

I also threw my heart and soul into my client work at Serengeti Communications.  Nan Dawkins is one of the best bosses anyone could wish to have.  She kind, caring and so willing to share.  Her generous nature and willingness to be a great mentor is something I not only greatly respect, but am honored to have been able to have in my life.  It's also what made my decision to move on from Serengeti Communications so difficult. 

Friday, will be my last day with my awesome co-workers John Lynch, Kevin Olson, Nate Linnell and Stacy Moren who I was with from the start.  They are really great people and another reason why its tough to leave.

So, where am I going?  What am I about to venture out on?  Well stay tuned, there's a lot to come, a lot of exciting stuff - especially with SMG.  We've got a bunch of writers coming back to help kick up some great ideas, tips and insights and Julie will be keeping up with the Women of Internet Marketing Interviews.  We'll also have conference coverage and photos again starting with Search Marketing Expo (SMX) and eConsultancy next week and Search Engine Strategies in Chicago in mid-October and AffCon in December.  SMG will also be going through both a platform and design change as we'll be moving from Typepad to Wordpress over the month of October.

We're back folks, so stay tuned - more to come! :)

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