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May 12, 2009

Online Marketing Tips Video: Community Building

By Li Evans

Finally I'm back with our Tuesday's Tips in Online Marketing!

Today I decided to focus on Community Building in Social Media.  It's under 3 minutes, quick and to the point about 3 tips for helping to build the community around your blog, forum, or even networking group like those on Facebook or LinkedIn.  Enjoy!

Full Community Building Tips Video transcript after the jump ....

Community Building Tips Video Transcript

Hi and welcome back to Tuesday's Tips in Online Marketing. I'm Li Evans of Search Marketing Gurus. I'm back today with three tips in community building. And this is basically for you to put into your online marketing strategies with building a community around your blog, your forum, even groups like you have in Facebook or even LinkedIn. So the big thing you want to remember is our tip number one.

Conversations Build Communities

That is, "It's a conversation Not a Soap Box"! You're not jamming marketing messages down the community members' throat. It's a conversation, conversation means two way or its multiple way. It's not just you putting your message out there to the community, it's you engaging in conversation with the community that's what conversation is all about.

So then lets take a look at tip number two.

It's Not All About You - Be Generous

Tip number two is "Don't Be Stingy". What I mean by that is, don't always look to be writing the content all about yourself. Or posing questions that are framed all around yourself. You want to make sure that when you are participating in the community that you are sharing the wealth. It could be linking to somebody's blog in your blog post. It could be pointing somebody else to somebody else's blog post or somebody else's website for information. It doesn't always have to be about you, so that's what I mean by don't be stingy.

Let Them Know How To Find You

And then we have our third and final tip for today and that is "Leave Your Mark". So what I mean by Leave your mark is, if you are involved with MyBlogLog, make sure you are logged in and your mark will be basically be shown on somebody's blog. If you leaving a comment make sure you leave name with possibly your email address, and usually the blog holder will see that email address, or leave your twitter address. And then also in forums and message boards, if you are involved with that kind of community, make sure you've got something in your signature. Whether its a link to your blog or a link to your twitter account, these are things that will allow people to be able to communicate with you beyond the fact that you just left a comment or you replied to a thread. It is leaving your mark so those people know how to get in touch with you and communicate with you further to hold future conversations.

So those are your three tips for today's tips in online marketing. I'm Li Evans of Search Marketing Gurus. As always you can find a video transcript of this video at SearchMarketingGurus.com. We'll see you next time.


She has very nice experience in marketing and community building. Interesting to read about Don't be stingy...

Shalom Li Evance
The tips on the youtubes and the blog are very helpful, thank you and I am looking forward to recieve more of this kinds of tips, I am learning from them a lot.
Your friend
Hadar Grad

Li Evens; Thanks for sharing information about three tips in community building.

Nice video on online marketing Tips

Thanks for sharing this information. I am learning from them a lot.

Nice post. Thanks for sharing this informative article with us. Again thanks for back link.

Great post regarding "Community Building Tips Video Transcript". Thanks for sharing these online marketing tips.You did a great job.

If you are involved with this type of community, make sure you have something in your signature if your a link to your blog or a link to your Twitter account. Thanks for this informative post.

I’ve been doing some serious research about the positioning of buttons in forms in general. And what I’ve come up with is to put the “Primary Action”-button left-aligned with the form. One of the reasons for doing this is that the eye automatically searches for a new form element to the left just under the previous element.

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