This week's video is all about some simple concepts you can incorporate into your link building strategy. Wondering about those emails that claim they can get you thousands of links for paying a minimal fee? How about why people link to you? Or maybe your boss doesn't want you linking out to anyone.
In this short educational video, 3 simple concepts are discussed to help get your link building campaign off on to the right start.
Full Video Transcript After The Jump....
Link Building Strategies Video Transcript
Hi and welcome back to Tuesday's Tips in Online Marketing. I am Li Evans of Key Relevance and Search Marketing Gurus. I'm back with some link building tips today. We've got three tips, three concepts that you can integrate into your strategies that can help you build links. Its not about quantity, it's not about getting any link possible. There's some real simple concepts that you can take in to your link building strategy that can really help you when you want to try and get some links into your website or your blog and we'll talk about those now.
Don't Be Stingy - Link To Others First
So lets take a look at the first one. The first one is "Link To Others First". What I'm talking about here is give a little love. In a prior Tuesday's Tips, I talk about not being stingy. When you link out to others, more than likely they are going to be more willing to come and link to you because you've already done some kind of outreach to them. Its not like a reciprocal links page, you want to stay away from those, but if you have a blog or you are putting out some kind of content you want to make sure you are linking out to other people. It shows that you are community involved and that you are willing to share the love that you have to give to somebody else, they are more willing to give that love back.
It's Not the Quantity of Links, It's the Quality of the Link
Lets take a look at the Second Tip that I have for you. It's "Quality NOT Quantity". If you get one of those emails from somebody that says we can put your link on a thousands pages, stay away, back away, it's not worth it. Quantity does not really matter, it's the quality. So if you are a bakery like I've said in another Tuesday's Tips, you're a bakery you want to get a link from maybe a cooking school or a baking school or something like that. You don't want to get a link from some site in India that has nothing to do with baking. So the Quality of the link, where it's coming from and actually how they are linking to you is very important, so keep that in mind. It's the quality of the link, not the number of links that you are looking at getting.
Don't Expect Links - Give Them A Reason To Link
Our third and final tip today in link building is "Give Them a Reason" to link to you. You know if you don't give them something special to link to they are not going to really want to link to you because wow, you are just another site. But if you have something intriguing, some kind of information, some kind of checklist, some kind of video, something that gives some kind of reason for them to link to you, it's a lot easier to get the links.
So there are your threes tips on link building for Tuesday's Tips in Online Marketing. I'm Li Evans of Key Relevance and Search Marketing Gurus. As always you can find a full transcript of this video at Search Marketing Gurus.com. We'll be back next week with some more tips, see you then.