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January 07, 2009

Online Marketing Tips Video: Link Building Strategies

By Li Evans

This week's video is all about some simple concepts you can incorporate into your link building strategy.  Wondering about those emails that claim they can get you thousands of links for paying a minimal fee?  How about why people link to you?  Or maybe your boss doesn't want you linking out to anyone. 

In this short educational video, 3 simple concepts are discussed to help get your link building campaign off on to the right start.

Full Video Transcript After The Jump....

Link Building Strategies Video Transcript

Hi and welcome back to Tuesday's Tips in Online Marketing. I am Li Evans of Key Relevance and Search Marketing Gurus. I'm back with some link building tips today. We've got three tips, three concepts that you can integrate into your strategies that can help you build links. Its not about quantity, it's not about getting any link possible. There's some real simple concepts that you can take in to your link building strategy that can really help you when you want to try and get some links into your website or your blog and we'll talk about those now.

Don't Be Stingy - Link To Others First

So lets take a look at the first one. The first one is "Link To Others First". What I'm talking about here is give a little love. In a prior Tuesday's Tips, I talk about not being stingy. When you link out to others, more than likely they are going to be more willing to come and link to you because you've already done some kind of outreach to them. Its not like a reciprocal links page, you want to stay away from those, but if you have a blog or you are putting out some kind of content you want to make sure you are linking out to other people. It shows that you are community involved and that you are willing to share the love that you have to give to somebody else, they are more willing to give that love back.

It's Not the Quantity of Links, It's the Quality of the Link

Lets take a look at the Second Tip that I have for you. It's "Quality NOT Quantity". If you get one of those emails from somebody that says we can put your link on a thousands pages, stay away, back away, it's not worth it. Quantity does not really matter, it's the quality. So if you are a bakery like I've said in another Tuesday's Tips, you're a bakery you want to get a link from maybe a cooking school or a baking school or something like that. You don't want to get a link from some site in India that has nothing to do with baking. So the Quality of the link, where it's coming from and actually how they are linking to you is very important, so keep that in mind. It's the quality of the link, not the number of links that you are looking at getting.

Don't Expect Links - Give Them A Reason To Link

Our third and final tip today in link building is "Give Them a Reason" to link to you. You know if you don't give them something special to link to they are not going to really want to link to you because wow, you are just another site. But if you have something intriguing, some kind of information, some kind of checklist, some kind of video, something that gives some kind of reason for them to link to you, it's a lot easier to get the links.

So there are your threes tips on link building for Tuesday's Tips in Online Marketing. I'm Li Evans of Key Relevance and Search Marketing Gurus. As always you can find a full transcript of this video at Search Marketing Gurus.com. We'll be back next week with some more tips, see you then.

Other Great Link Building Resources:
Link Spiel Blog
SearchEnginePeople's Blog


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This is great information. I am in the process of hiring an linkbuilding expert for my company and this article has helped me.

The woman should define what is quantity and what is quality clearly.

Hi Charles -

"the woman" is me (Li) btw. Not sure how much more clearly I could define quantity vs. quality.

quantity - its not about getting thousands upon thousands of "any links" - i.e. those email scams that proclaim for X amount of money you can get 2k of links on a site or maybe 20 sites.

quality - 1 great quality link from a site that's related to your's - like the example in the video - a bakery site gaining a link from a cooking school - would be a great quality link that could outweigh 1k links from sites unrelated (and spammy) to your own.

Don't know how Charles missed that one. One other thing to check for quality is the number of backlinks to the site you are getting the link from.

I'd like to mention another great great link building resource. It is our Link Buildinb Best Practices blog located at www.VerticalMeasures.com/blog

I think the third tip is the best one: give them a reason to link. Good content still is king. If you have good content, people will gladly link to you. If you have really good content, you might not even have to search for the links, they will just come naturally.


Thanks for the 3 very important linking tips. I'm a newbie in IM and keen to learn from Gurus like you. Just wanted to ask concerning this :-
i) Basic Link
ii) Reciprocal Link
iii) Back Link

What's the differences between them? What about Directory Listing Services, is it good to have reciprocal links with them? Thanks for the time.


This is a very well thought out and written article. The fact remains that link building is much easier when you offer something worth linking too.

Affiliate marketing is IMO the #1 way to make a living online. But you have to treat it as you would any business. It takes hard work and long hours. Nothing will come overnight. Probably the key thing you have to do is find your niche and go with it. After that you should be on your way. Nothing feels better than when you make that first $1.00 online. Esp when you have failed to make a penny in the past.

Good content. Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

While choosing an SEO company its equally important to analyze the SEO company's website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company's expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

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