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November 26, 2008

Online Marketing Tips Video: Keyword Research Concepts

By Li Evans

It's been a few weeks since I've had a Tuesday's Tips in Online Marketing Video, but I'm happy to say they are back!  Had a few issues with my laptop that screwed up the works for a while (it sat in Houston waiting to be repaired while that hurricane blew threw there), and then software issues, but finally I've got it mostly worked out!  So for a while at least we'll be having weekly videos, and they will be on Tuesdays.

This week's video focuses on Keyword Research and some common concepts people really overlook when they start doing their keyword research.  So check out this weeks tips on keyword research concepts great for SEO, PPC and even Social Media.

Full Keyword Research Concepts Video Transcript after the jump...

Keyword Research Concepts Video Transcript

Hi and welcome back to Tuesday's Tips in Online Marketing. I'm Li Evans of KeyRelvance and Search Marketing Gurus. This week were going to talk about keyword research. Got three tips for you on how to look at keyword research in a different way, not necessarily about the tools and exactly you should be looking at in numbers, but some concepts that you should take away in your keyword research. So lets take a look at tip number 1.

Don't Focus on Just One Keyword Phrase

Tip number one is "Don't Fall In Love"! Now what I mean by "don't fall in love" is don't fall in love with your keywords. If you think that you are a baker and you need to have "Philadelphia Bakery" as your term, and that's the only one you really want to go at, you are probably missing a whole load of words that you can actually captialize on and that aren't as competitive. So don't fall in love with your keywords. Make sure you are making it very broad that you can go in and take a look at the different types of combination with your keywords, just don't fall in love with one or two keywords.

Get Variety With Your Keyword Research Tools

The next tip we want to take a look at is "Get Some Variety". Don't just rely on just 1 tool, there's a lot of tools out there right now that can help you with your keyword research. Google has the AdWords tools now that is public and you can see what kind of traffic different words are getting on Google, well that's great, Google's giving that information! But what about all those other places that might be having keywords coming into their search engines? Another great tool to look at is Keyword Discovery from Trellian. So if you combined Keyword Discovery from Trellian and Google AdWords, you've got a powerful look into what these keywords are doing. So get some variety when you are looking at the actual numbers when you are looking for keyword research information.

Understand How Your Customers Search for You

The third tip, final tip, for today is "Think Like a Customer". So here's an example: A bank is looking at their different keywords and they know they lend money, so the most important word to them is "lend money". But, the people who they want to target want to "borrow money". So you want to make sure you are looking at your keywords from your customer's perspective, not your perspective. When you look at it in that selfish kind of direction, you're not going to get the kind of traffic that you're really wanting to have. If you are going to put something in there about lend money, you might be looking at other banks coming to your site, rather than actual customers wanting to come and borrow money from you. So those are our 3 tips for Tuesday's Tips in Online Marketing, I'm Li Evans of KeyRelevance and SearchMarketingGurus. As always you can find a transcript of this video at SearchMarketingGurus.com, we'll see you next time.


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very interesting/pertinent comments on keywords

Good tips. I especially like tip #2. I have often been puzzled by different keyword tools providing me with inconsistent stats on a given keyword.

I think that from now on, I am just going to calculate an average for each keyword based on my top three favorite tools.

I used keywords tools in the past with great success. I only problem I seems to ever have is, finding a niche. I would love if you could do a tips video on that. I'm sure they're a lot of people who would love reading easy steps to finding a niche that would be profitable.

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