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September 30, 2008

Women of Internet Marketing: Stephanie Weingart

By Julie Joyce

Welcome to the latest installment in the Women of Internet Marketing Series! It's not even Wednesday but we're throwing caution to the wind...

This is my first interview for the series and I am incredibly honored to have spoken to the loveliest social media minx out there, my fellow SEO Chick and friend Stephanie Weingart. She's adorable, she does yoga, and she happens to be a fantastic writer (check out her blog, Frozen 2 Late) who is very clued into the latest in social media. What's not to love?

Stephanie and I first "met" online when she baited me, quite successfully, into doing an interview with her. I was a bit flabbergasted by her methods until I realized that, well, she'd achieved her goal...then I realized that this woman seriously knows what she's doing. It was nice to turn the tables on her for a bit.

Stephanie Q: How did you become involved in the search industry?

A: There has always been something intriguing about this industry.  I have always been interested in social media and wanted to learn more about it when I started blogging in 2001. 

Q: How can you use social media to benefit smaller clients?

A: It is important to remember that social media is as valuable as real estate.  Big and small clients need to buy up land before somebody else comes and builds condos on their territory.   Social media is the best tool for smaller clients; it gives them a voice in a crowd they would never have reached before.

Q: Do you think it's more difficult to keep up with industry trends in social media than it was a year ago? Why or why not?

A: I don't find it difficult to keep up with industry trends in social media because it is my job to know everything that is possible in social media.  However, with so much going on and the day to day changes in social media, it would be rather hard to keep up with the trends if it was not your main agenda. It is important to try to stay on top of the social media game as best as possible though because you never know when the next Twitter is going to pop up.

Q: Tell us about a successful social media campaign that you've run…what made it work? What made it fun? How did it benefit the client?

A: At Morpheus we work with a lot of fun clients who allow us to really come up with and implement creative campaigns.  I'm very thankful for the opportunity because there are very little restrictions as far as what we can and cannot do.  The greatest campaigns I have been a part of thus far are a few blogger events, where we create opportunities for bloggers to interact with clients in special ways.  It benefits everyone because bloggers should be taken seriously (no matter how big or small) and when they get the respect they deserve, they are so grateful to the clients.

Q: How important is it to be "visible" in the industry these days?

A: Well for marketers, I think it is important to be visible but not to show off.  I see too many marketers really making fools of themselves. There is a really thin line between Social Media professional and over-exploited clown.  Clients, brands, and companies should be very visible in the industry, however they should also be active.  Just buying social media profiles and parking in spaces does not make a brand effective in social media. 

Q: How does link building fit into social media? Does PPC fit in at all with what you do? 

A: Link building and social media are best friends. Link building definitely prospers when blogger outreach is conducted.  Building the right relationships will also build the right links.  PPC is not a part of what I do, but it is all interconnected at some point.

Q: Have you used any "questionable" techniques in social media?

A: I chose to use a really holistic approach to social media tactics.  I actually maintain relationships that are built based on social media. I really dislike when I get random IM's and "random" social media type requests from people who don't really take the time to maintain a social relationship with me. I understand it is the nature of the business but I think that everyone would benefit from taking a more organic approach. The only downfall is that really putting in this type of work is time consuming but fun!

Q: What industry trend leaves you cold and why?

A: There is so much that leaves me cold.  As I said before, I am really sick of marketers who brag and exploit themselves.  I think that if you are a marketer and your work is good, you will be complimented.   Also, I am a little bit turned off by industry blogs lately.  It is getting really difficult to come up with fresh posts and it seems like people are getting really desperate and will post pictures of their babies with Danny Sullivan's head photoshopped on just for link bait.  A lot of value is being lost.

Q: What is the best part of your workday and why?

A: The best part of my workday is definitely being creative and brainstorming ideas for crazy and fun social media campaigns for my clients.  I also enjoy lunch.

Q: What advice would you give to young women trying to make a name for themselves in SEO right now?

A: My best advice for young women to try to make it is to work really hard and accomplish great things in SEO or social media first before you go out and talk a lot of nonsense.  Also, try to find other SEOs who inspire you and ask them for advice or to be their intern.  It is a constant learning process; the game never ends and we can all learn from each other.


..Now for the fun ones...

Write a poem about your favorite SEO Chick, who is obviously Julie Joyce. Ahem.

Before I really knew about SEO
I did my research, just so you know
I read a blog written by hot chicks
And subscribed to the feed to get my fix

But one chick stood out
She was more awesome than the rest
Her name, Jule Joyce, SEO Goddess

After learning and idolizing, I chose to reach out
Not knowing what I was doing, I gave her a shout
and blogged a funny post on my little blog

Julie was flustered, who was this little minx?!
I got her attention and she started to think
It was no time at all
She invited me in the group!

The chicks let me post and share my voice,
But I could not have done it without Julie Joyce!

Q: Which do you prefer, men in kilts or men in khakis?

A: I am not a fan of either! I like guys who have style that represents their personality.

Q: If you had to choose 5 female SEOs to do a pub crawl with, who would they be and why?

A: If I could only chose FIVE amazing SEO women to do a pub crawl with, they would be Lisa Ditlefsen, Jane Copland, Julie Joyce, Danielle Winfield, and Judith Lewis.  I would probably need more than 5 Female SEOs to party with!!!

Q: If you could take the job of any high-profile SEO, forcing him or her to work at Denny's, who would it be and why?

A: This might sound lame but I wouldn't trade my job for anyone else's.  I really enjoy all of my clients and my work and wouldn't want to ever have anyone else's work.

Q: Why does Lisa Ditlefsen always look so amazing in photos?

A: Lisa DItlesfsen emits an aura of happiness at all times.  I have never seen a bad picture of her.  When people are genuinely happy in their photos they will look great...and It doesn't hurt that she is also stunning.

Well there you have it, with only a TINY bit of arm-twisting on my part, really. Thanks to Stephanie for letting me interview her! (Like she really had a choice...)


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"...an aura of happiness at all times..." ehm, probably because I'm drunk ;p

Great interview Stephanie, excellent poem (Julie threatened to beat you up didn't she?)

Seriously, you are wicked Stephanie, a real social media ninja =)

@Lisa - Yes.. Julie forces me to tell her how great she is on a daily basis :)


I know stephanie , And she rocks in my eyes. She is not only talented and beautiful. She has a wonderful style of sharing her knowledge. She has helped me love and enjoy what I do!

OH yeah ,
She is a great friend too!

You rock!!!

I'm so glad Stephanie was interviewed! I know she lives and breathes search and social. Great job!

So when is that Pub Crawl? ;)

Very informative interview, thanks for the post!

Great information! Intereseting read. I guess it's true that we find out something new everyday ;)

How about make her as your wife? She's really pretty.

It's great to see profiles of Internet Marketing Mavens like Stephanie Weingart. In fact we had a post on the Women's Work blog last week that asked why more IM women aren't recognized - Two Guys, A Girl and the Internet. Take a look and we'd like to get your thoughts - http://blog.wwork.com/2008/women-business/smallbusinessforwomen/women-and-the-internet/

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