While at SES Toronto Beau and I did a bunch of interviews with folks, I'll be posting links to those later today. The one interview that has me really excited about attending and speaking at SES San Jose this year was the interview I did with Future Now's Bryan Eisenberg.
Bryan's the co-author of "Waiting For Your Cat to Bark" and also "Call To Action" with his brother Jeff. I loved Waiting for Your Cat To Bark, it was really one of those books I started to read and couldn't put down until I finished it. If you haven't read either one of these books, put them on your list and read them, because they give invaluable insight into online marketing and what you are doing with your website.
Bryan was the 2nd day keynote at SES Toronto. His keynote was just as lively and informative as Frederick Marckini's on the first day. This was Bryan's first time as a keynote at an SES Conference, and from my perspective, he should do more!
Right after the keynote, I got the opportunity to interview Bryan and ask him about his keynote. Bryan also gave me some other news. His new book "Always Be Testing: The Complete Guide to Google Website Optimizer", will be launching the week that SES San Jose takes place. So that means, if you are planning, or hadn't made up your mind yet, or need one more reason to go, Bryan's book is a big reason to go to SES San Jose. Bryan even says he'll sign some books.
Bryan discusses what his new book is all about in our interview, so see for yourself, maybe all of us should start thinking about PPC and SEO in the ways that Bryan suggests.
Full Video Transcript: Bryan Eisenberg's Interview