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July 20, 2008

BlogHer '08: Elisa Camahort Page Interview, BlogHer CoFounder

By Li Evans

For the past view days I've been in San Francisco at BlogHer '08.  It's been a spectacular time, and it's really amazing to meet so many, intelligent, super charged up women bloggers.

Over the course of a few months I've gotten to know the founders of the BlogHer community.  These women are just spectacular.  Smart, savvy women who care about bringing knowledge and community together.  Never more apparent was that, than at the community keynote.

Elisa Camahort Page, one of the BlogHer Co-Founders, agreed to do an interview with me.  She speaks about one of the major highlights of the event being the Community Keynote, as well as the new BlogHer Reach Out Tour (this I'm really excited about!).


We'll be adding more videos throughout the week to the SMG YouTube channel, so subscribe to get the latest videos there, as well as checking back to SMG for the interviews as we post them.

Full Video Interview Transcript After the Jump....

Elisa Camahort Page, Co-Founder of BlogHer - Video Interview Transcript

Liana Evans (Li Evans):

Hi I'm Li Evans of Search Marketing Gurus and KeyRelevance.  I'm here at BlogHer 2008 here in San Francisco and I have the honor and pleasure of standing here Elisa Camahort Page who is one of the co-founders of BlogHer.  This is such a great community and such a great event.  Tell me what do you think of the event so far.

Elisa Camahort Page:

Well the event has been going really well, we're really pleased.  It's much bigger than it's been before.  So we were, of course, wondering how that was going to go.  But we somehow managed to retain the sense of community, which is the most important part.  I think a lot of that is the attendees who have been here before, remember what it was like to be a new attendee and be nervous about it.  They are just reaching out and welcoming the new attendees, and it just creates a warm and welcoming environment.  Which is what you need if you are going to learn, if you are going to connect and if you are going to keep trying to do more with your blog which is the point in the end.

Liana Evans (Li Evans):

Yes, Definitely.  What do you think is one of the major highlights or a few highlights of this that you really think stand out to you?

Elisa Camahort Page:

Well last night we did something for the first time, we did what we called a community keynote. Instead of having a panel of speakers, we had the community submit  their favorite posts across all these different categories.  We had a volunteer committee go through all the submissions and pick out four or five submissions in categories like the "best rant", "best parenting" post, favorite "blogging about blogging" post and things like that.  We had 22 bloggers get up and read their posts. So it was sort of like a cross between a poetry slam and an open mic and the posts ranged all across the board. 

There were some posts that made me laugh out loud and there were some posts that actually made me get out the tissues and feel a little reclempt. It really showed the diversity of the community and  it showed that blogging is this unique opportunity to share your whole self, sometimes when that's not easy to do. Some of those readings were hard, hard for them to read and hard for us to listen to.   It really showed this technology being used to share emotion.  That combination of emotion and technology can be extremely powerful.

Liana Evans (Li Evans):

I couldn't agree more.  We could hear the applause, the hoots and the hollers.  We were doing some interviews outside, and we were listening in on some of those and they were just really, really powerful, with a lot of communication there.

With how big BlogHer has gotten this year, where do you see it going in the future?

Elisa Camahort Page:

Well something we are trying in October, is taking BlogHer on the road into smaller venues.  In six cities in two weeks in October we're doing the Reach Out Tour.  Part of that is to bring the BlogHer experience to people who couldn't make it.  Because no matter where we do BlogHer, and how much we try to keep the registration subsidized and low cost, and how must we try to make it affordable by feeding people, there is always people who can't make it.  So we want to try and bring it out into smaller venues and make it easier.  So we'll see how that goes, because if that goes well, we'll do that more often and as far all over as we can do.

As far as the annual event, we're going to do what we did last year, which was poll people about where they'd like to see it happen, what cities they'd like to go to next.  People want to come to exciting cities like San Francisco, but they also want it to be somewhere central like Denver or Salt Lake City.   The community has a lot of a variety of opinions and we'll collect all of those and see what comes out as the most popular ideas that we can make affordable, which is one of our concerns as well.

Liana Evans (Li Evans):

OK, Great!  Well thank you for taking the time to talk to us and the audience at Search Marketing Gurus.  I know a lot of women out there are really interested in BlogHer so this is really great information for them. 

You want to watch out for the BlogHer Tour coming to your city, later on this year.  I'm Li Evans for Search Marketing Gurus and KeyRelevance, we'll be back with some more interviews here at BlogHer San Francisco 2008.


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