« Online Marketing Tips: Social Media Types Video (Part 1) | Main | Twitter & the Democratic Presidential Candidates »

April 16, 2008

Quick Analytics Tip: Segment Direct Traffic

By Alex Cohen

This is Alex Cohen from Digital Alex.  I'm back for another quick analytics tips--simple and actionable advice to help you analyze your site better.

In this tip, I'm talking about segmenting direct traffic, also known as typed/bookmarked traffic.  These are visitors who came to your site without first visiting a search engine, another site or some marketing tactic.

If you want to get a better sense of what content is driving these people to return to your site, look at the entry pages for direct traffic.

Take my site for example, here's where my Direct Traffic landed in the last 7 day period:

Segmentdirecttraffic_2

If you can read that aliased picture (Typepad, argh!), you'll see that my article about tracking Yahoo paid search in Google Analytics drove the most people after my homepage.  Given this is a reference article with lots of how-to information, it's likely these people are coming from bookmarks.

To get this data in Google Analytics, you must:

  1. Go to Traffic Sources
  2. Click on "Direct Traffic"
  3. In the Segment option (under the chart) choose "Landing Page" from the drop down menu
    Directtrafficentrypage

And you're all done! 

If you liked this tip, check out my article on campaign tagging with Google Analytics.

-Alex

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00e551eef1208834

Listed below are links to weblogs that reference Quick Analytics Tip: Segment Direct Traffic:

Comments

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com