« Fun Photo Fridays: Danny & His In -N- Out Burger Hat | Main | Online Marketing Tips: Social Media Types Video (Part 2) »

April 22, 2008

Blogging for Business - Mack Collier at Unleashed Small Business Marketing Conference

By Li Evans

Mack Collier presents at Unleash Small Business Marketing Conference Mack Collier, who writes the Viral Garden blog, presented at Search Engine Guide's Unleashed conference in Houston yesterday April 21, 2008.  I came away from his presentation with a renewed outlook on blogging.  It's refreshing to hear a perspective about blogging that is so totally removed from the Search Marketing Industry, so totally refreshing and I'm very glad Jennifer Laycock brought Mack in to present this session.

In our world of links and ranking, as search marketers we see blogs as another "tool" to make a website pop.  It's another way to dominate the rankings for keywords whether they be general keywords or long tail keywords.  We all stop to worry about how many Sphinns a blog post got, or how many links the blog post generated or how fast the blog post you wrote got to the top of Digg.

That, my friends and fellow colleagues, is how search marketers think about blogging and also social media.  That's not how the rest of the world thinks about blogging and social media, and we are in a minority (believe it or not).

What Mack really drove home to me, and made me re-open my eyes to, is that blogging is about the community, and the conversation that community is having with you, about you and without you.  If you are only in it to get links, it's probably not a good reason to be blogging.  If you are only in it to get rankings, then again, it's not a good reason to be blogging.  If you are in it to have a conversation around your product, service, brand or something you love - then you should be blogging.

Mack gave a great presentation that highlighted everything from Dell's Linoel Menchaca to Stormhoek and their use of blogging.  Even how a marketing executive from Universal took 30 minutes out of his day to talk to a blogger and how that exposure helped promote his movie.  Not once did Mack focus on how many links these blog posts brought in - it was totally focused on the community.

To read more about Mack's presentation and the rest of the sessions at Unleashed visit Search Engine Guide.  As always if you like to see photo coverage, check out the Unleashed Small Business Marketing Photos on Flickr.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00e551f34d3c8833

Listed below are links to weblogs that reference Blogging for Business - Mack Collier at Unleashed Small Business Marketing Conference:

» SearchCap: The Day In Search, April 22, 2008 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.... [Read More]

Comments

Thanks Li! Glad you got the point I was trying to make, that focusing on your readers and what's best for them should be your top priority. If you can bring your readers together to form a community, the rest takes care of itself. But if you start out viewing your blog as a way to 'make money on the internets', then you are in trouble straight out of the gate.

BTW *loved* your tweet about my presentation, I may have to frame that one ;)

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com