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March 18, 2008

SES New York: Igniting Viral Campaigns From a "Newbee" Perspective

By MarySue Eckstrom

Hi! I'm MarySue Eckstrom and I'm new to Search Marketing Gurus.  I'm also brand new to the Search Marketing Industry so my blogging will be from a "novice" or "newbee" perspective.

My very first session I attended here at SES New York,  was "Igniting Viral Campaigns".  Of course when it was suggested I attend this session (by Li), I assumed my head would be "smoking" by the time I left the room!  Much to my surprise, it was not!  I actually understood most of the things the speakers were talking about.

The speakers for Igniting Viral Campaigns were:

Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

The things that I learned from Bill Hanekamp's presentation were:

  • You don't have to spend a lot of money in social media, but the content is important.
  • If you want people to talk about you, then give them a place to talk.
    Example:  Content (you write it), Comments (your visitors leave them)

Edward Kim was the next speaker and he spoke a lot about the "user revolution" and the tools his company has, along with speaking about Eric Jackson.

Fionn_downhill Fionn Downhill was a very interesting speaker to listen to.  She talked about a lot of different online marketing strategies and tactics, such as blogs, forums, RSS feeds, press releases.  Fionn said two things that really stuck in my head:
1)  The Key is Free
2)  You cannot control viral marketing, but you can enable it

The final speaker for this session was Conn Fishburn.  What I took away from Conn's presentation was that all medial wants to be social.  Humans are social animals.  Companies & brand have always been part of the fabric of society and that basically social media is here to stay.


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» SES NY Day Three Live Coverage Recap from Search Engine Land: News About Search Engines & Search Marketing
The third day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I'll add any new coverage to tomorrow's recap.... [Read More]


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