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March 10, 2008

Mike Grehan Joins Acronym Media as Global KDM Officer

By Li Evans

Photo of Mike Grehan, Jon Myers, & Christine Churchill taken at SES London 2008Fresh off the success of a awesome conference, SES London, my good friend Mike Grehan has some rather great news to announce.  Mike's joining Acronym Media, based out of the Empire State Building in New York City. 

Mike's taking on the position of Global KDM Officer, a newly-created senior executive position with worldwide management responsibilities.  Mike's also been appointed to Acronym’s five-member Executive Board and given broad responsibilities to drive the Agency’s global growth and strategy development for key clients.

I may be the first to have the KDM acronym in my title, even though I’ve always been ‘keyword-driven’,” Mike quipped. “The idea behind Keyword-Driven Marketing™ is elegantly simple yet powerful. Keywords are truly the basic building blocks of integrated marketing campaigns, online and offline. I share Acronym’s vision and will work hard to build upon Acronym’s already stellar reputation and breakthrough thinking.

I normally don't post a lot about people moving from one company to another (it happens a lot in this industry), but Mike Grehan is probably one of the foremost people in search today and this is pretty big news.  Mike's got his finger on the pulse of this industry like no one else I know, and thus I consider him a mentor as well as a good friend.  Acronym and Anton have snagged one heck of an executive in Mike!

We are thrilled to have Mike join our global team of search and keyword marketing experts,” said Anton E. Konikoff, Founder and CEO of Acronym Media. “Mike has been a leader in the industry for over a decade and I know he will be a terrific evangelist for our Keyword-Driven Marketing™ framework, with search at its core and keyword intelligence as the basis for decoding customer intent and crafting powerful messaging.

Working for another of the world's foremost thinkers on keyword research, Christine Churchill of KeyRelevance, I couldn't agree more with Mike's quote.  It's people like Mike & Christine that have really brought this industry forward, while also knowing what the fundamental building blocks are.

Congrats to both Mike and Anton ... maybe now that Mike's going to be in NYC a little more, I can finally get him down here to my hometown area here and take him on a tour of America's oldest brewery!

*(Picture on top right features (from left to right) Mike Grehan, Jon Myers and Christine Churchill)


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» SearchCap: The Day In Search, March 10, 2008 from Search Engine Land: News About Search Engines & Search Marketing
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Congrats to Mike and Acronym. I've always been a big fan of Mike and truly enjoy his company. My best friend here in Singapore is also with Acronym (vp online strategy asia) and I'm sure she's thrilled.

That really is great news, Li. It will be great to have Mike over this side of the pond. BTW the link to Americas oldest brewery should be
Of course if he wants to visit North Americas oldest brewery, that is the Molson brewery in Montreal, Canada, but they normally do not do visits. Given Mikes fame, I'm sure they would make an exception.

Doh! good catch Barry. It was late last night when i was typing this up, my fingers got all confused!

Thanks! (its fixed now)

Hi Li,

Thanks for the great article about Mike joining us at Acronym Media! We're thrilled to have someone of his creativity, talent, and knowledge on the team. Would you please update the link to our website though? It's currently providing a 404 error.


Jenny Halasz
SEO Manager
Acronym Media

Thanks Jenny - it was missing the "http://" part, thus the reason for the 404 .. it's working now!

Congrats on snagging mike! :)

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