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January 17, 2008

Target Apparently Doesn't Understand New Media

By Li Evans

File this under "Stupid Responses from Public Relations Departments".  Target, apparently only deals with "Traditional Media".  Wow, talk about being in the stone-age. Hat-Tip to fellow local twitterer, Annie, for this piece.  Gawker Media has a short piece about a letter sent to Target calling them out about their latest ad campaign, and also the rather, rude reply.

Target Ad in Times Square, Photo Credit to Flickr User Bennet4SenateAmy Jussle, who runs a blog called "Shaping Youth", blogged about and contacted Target about this ad, that's being featured in Times Square in New York City.  Whether you agree with Amy's position on the ad being subversive or exploitive, isn't really why I'm bringing it to the attention of this audience.  Target's reply is what I want to bring to the forefront.

via Gawker (emphasis mine):

"Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day."

*just blinks for a few minutes*

Target is now in for a rather rude awakening I think, they are apparently rather clueless to the online marketing world around them.  It's not the "traditional" media that's going to affect them, those pesky "non-traditional media outlets" like ummm lets say.... bloggers .....that are going to be their problem.  A few prominent bloggers have just got wind of this and well lets just say, the power of the blogosphere is a heck of a thing to contend with.  I wonder how long the PR Idiot at Target that decided to respond to Amy with that response will have their job after this?

Photo Credit: Flickr User Bennett4Senate


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Thanks for the nod;) I'm still shaking my head at this moronic corporate stance from Target. However, it's good to know they don't want to speak to me. I can spend my money at Wal-mart or K-Mart.

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