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December 19, 2007

Women of Internet Marketing Wednesdays Part 31

By Li Evans

Womenofinternetmarketing I hope you've gotten all your stockings hung by the chimney with care, because that holiday that brings that jolly old elf is right around the corner.  Santa was nice to me a little early this year, he gifted me with the two wonderful interviews I'm about to share with you tonight! 

But before I get to what Santa left for me to share, I need to do a little housekeeping - the Women of Internet Marketing Series will be on a two week hiatus.  Due to the holiday and some family issues I must attend to, we'll be taking a break, but will return in full force Wednesday January 9th, 2008 for our first interview of the new year.

For edition 31 I bring you two women from two entirely different spectrums of the online universe.  One woman I've come to greatly admire and respect, not just for our love of a TV Hero who wields "Mr. Pointy" (hey now, get your mind out of the gutter!), but for her pure love of this industry.  Our other great lady immediately impressed me when I sat in on her presentation at Philadelphia's Podcamp, she's a whiz at podcasting in her spare time and a usability professional for her day job.  Tonight, let me introduce you to Vanessa Fox and Jen Yuan.

Continue reading "Women of Internet Marketing Wednesdays Part 31" »

December 18, 2007

Internet Marketers of Delaware Valley - IM-DV.org

By Li Evans

At our last meet up we had here in the Delaware Valley, the group of us got together and kicked around the idea of forming a very "loose" group, similar in nature to the folks up in New York, who formed IM-NY.  Seeing all the good these great folks have done, and the fun they have, inspired the group of us south of them to form a group with the same goals.

So tonight, I'd like to introduce you to IM-DV!  Internet Marketers of the Delaware Valley, we're planning on holding a monthly get together in the King of Prussia area, on the second Tuesday of every month (weather permitting).  In typical internet marketing fashion, we're utilizing Yahoo's Social Event site Upcoming (cuz it's FREE!) to help to schedule and manage the monthly events, as well as starting a Facebook Group for IM-DV and of course housing our images on the IM-DV Flickr Group.

So, hoping that all of you can help us out and spread the word!  The next IM-DV internet marketers' event is January 8th at the Fox & Hound in King of Prussia!

*Special thanks to Bill for helping me catch the typos!

December 16, 2007

Ruin Your PPC Campaigns With Analytics*

By Alex Cohen

Numbers are your enemy.  They will only complicate your life and take time away from your instinct and opinion.  In fact, I think analytics just might ruin your pay-per-click campaigns.  Read on to learn to stop loving metrics and start loving subjective decisions!

Too Many Metrics?  Just Optimize For One

Listen, there are a lot of data out there.  Trying to look at all of the data takes too much time.  That's time you could be spending turning on all of the automatic management features of AdWords and getting a martini. 

Web Analysts want you believe that analysis is hard.  It's not.  Just pick a number for your campaign that matters to you, say conversion rate.  Now base all of your optimization decisions around that one metric. 

Who cares how many impressions those other keywords got?  Revenue and cost-per-sale?  Forget them.  Optimizing for one goal is easier and people love seeing conversion rate go up and to the right.

Everything That Matters Happens Before The Click

Keyword research is really time consuming.  The same goes for setting up campaigns, ad groups, and creatives.  That's why you should spend your time measuring those things.  Don't waste your time seeing what happens when people land on your site.

Continue reading "Ruin Your PPC Campaigns With Analytics*" »

December 13, 2007

What Social Media Isn't - 10 Misconceptions

By Li Evans

Public_relations As I delve deeper and deeper into Social Media and it's practical uses in online marketing, I'm just amazed by the lack of understanding, especially by PR Firms and Advertising Agencies.  I've worked in PR, one of my degrees is in it, and when I see other PR Professionals just jumping into the Social Media waters without even thinking things through for clients, I just want to stand up and scream "Hold On A Minute!" 

Sometimes the PR Agencies and Ad Agencies gloss things over with how many awards they've won, not with the true success stories they have had in social media, and that's unfortunate for the companies that look to them for their social media strategies.  Social Media is an entirely different animal, and it needs an entirely different school of thought to be successful in.

There are so many things that Social Media is, and covering those would take a rather long time and make for rather long post.  However, I felt compelled enough after researching and dealing with social media strategies, to address what 10 things Social Media Isn't.

  • Social Media Isn't:  Easy
    So many public relations professionals, advertising agencies and even search marketing firms see Social Media as this "bright, shiny, new medium" that's easy to just throw things out there and think it will automatically just work.  If it were only that easy!  Social Media takes a lot of hard work and it also takes time (the next bullet item).
  • Social Media Isn't:  Fast
    "I put it out on Digg, it should hit the front page in an hour!"  If you have worked in Social Media, and heard anyone say that, more than likely you've snickered at hearing a statement like that.  Only in the very rarest of situations does social media take off like a rocket.  Most plans take time, effort and planning to make them successful.
  • Social Media Isn't:  A Substitute for Sound SEO Practices
    Not ranking in the Search Engine Results?  Think Social Media will shoot you up to the top in no time flat?  Think again!  There can be some cases where it might happen (the keyword "purple and blue polka dotted widgets" comes to mind here), but for any competitive keywords, Social Media alone just won't cut it if you want to rank for keywords.  Websites still need sound SEO fundamentals if they are going to compete in competitive markets.
  • Social Media Isn't:  A Substitute for Sound PPC Practices
    Just like still needing sound SEO fundamentals, if you have a PPC campaign, don't abandon it just because you're dabbling in Social Media.  Social Media can be fleeting.  You can hit big one day and it may last 2-3 more, but then you can sink like a rock for weeks to come.  Abandoning your PPC would only hurt your online marketing efforts.
  • Social Media Isn't:  A Practice to be Done by Interns
    If you are a big company looking at interns to "play around in Facebook", please stop.  Actually, maybe you should, then, you can call a professional (like me, or many of my fine colleagues) to fix up the mess your intern created.  Seriously, Social Media is serious business, stop and think, do you REALLY want to leave your brand's identity in the hands of a college or high school intern?
  • Social Media Isn't:  Another Place to Distribute Your Press Release
    If your public relations company is saying "Oh we'll send this out to the social media outlets, too", run, run far far away.  Ever hear of the "Bad Pitch Blog"?  If your PR Firm or Advertising Agency is offering this, you'll end up there in no time flat!  Then you'll be paying the PR Firm (or it might be better to hire a social media or search marketing professional) to dig you out of the mess the PR Firm created in the first place.
  • Social Media Isn't:  Something That Will Work if Your Site is "Broken"
    How is your conversion rate now?  Are people reading what you want them too?  Are you getting the subscribers you want to your email list?  If your site isn't working - forms are broken, links are broken, shopping carts are difficult to use, etc., Social Media won't fix that.  In fact it might make things even worse, or make you believe your Social Media plan isn't working. 
  • Social Media Isn't:  Something To Send Out Mass Emails For
    This really, absolutely, makes experienced bloggers irate.  Your email gets dumped in the trash.  If you send out a mass email with the same exact wording to bloggers, word will get around and you will likely end up on that Bad Pitch Blog.
  • Social Media Isn't:  Something You Can Do Without Participation
    Many marketers are under the assumption they can just submit things to social media sites and they will have success.  This is where their thinking/judgment errs.  Social Media is about .... *drum rolls* .... being social.  Without a conversation, without being part of the community, the community will backlash and "out" you for what you really are, a marketer.
  • Social Media Isn't:  Something You Can Do in Disguise
    You might want to ask Edleman, Walmart, Sony and Microsoft about this one.  Social media communities can smell a fake right away, and when they out you, it isn't pretty.  Even a year later, we're still pointing to these major snafus as what "not" to do, that should be enough to show you, be transparent from the get go.

Ad_agencies_buttons I could probably add about 5-10 more, but I think these points drive home the point, it takes more than just luck to work with Social Media.  If you are a company that is employing a PR Agency or and Advertising Agency who "Just started a social media practice", please stop and rethink this approach. 

Don't look at the awards they won - awards won't get you conversions or make you reach your "engagement" goals for users.  Look at established internet marketing firms - ones that have experience in how to optimize a website, some of the same principals carry over to Social Media, and having someone that knows that is invaluable.

December 12, 2007

Women of Internet Marketing Wednesdays Part 30: 1 Year Birthday!

By Li Evans

Womenofinternetmarketing Welcome back to the 30th edition of the Women of Internet Marketing Series!  After a week's hiatus, I'm back with two lovely and talented women I'd love for all of you to get to know a little more about.  However first, I'd just like to say, thank you to all of you and to all the women from the past year whom I have gotten the chance to know and interview. 

1st_birthday This week mark's the 1 year "birthday" of this series!  Our very first set of interviews started off with Kim Krause Berg and Rebbecca Kelly one year ago today.

Now lets get to learning about both of our featured women.  Today I have one woman who writes for a rather popular search marketing blog, while the other runs a rather successful web design business.  One of these women has been around quite a while, but until now for the most part, has only been known in the forums, the other woman has just jumped into search marketing just over 2 years ago, and has made a great name for herself since joining the ranks.  Today let me introduce you to Jordan McCollum and Risa Borsykowsky.

Continue reading "Women of Internet Marketing Wednesdays Part 30: 1 Year Birthday!" »

December 11, 2007

Conference Recap: SES Chicago 2007

By Karl Ribas

Last week I attended the Search Engine Strategies conference here in Chicago (I'm local to the area... about 1.5 hours west of the city), and while my colleagues Brian and Li have already published a taste of what the conference had to offer (with their session notes and interviews), I figured now is as good of a time as any to jump right in and highlight my experience... a recap post if you will.

So the first question I'm sure you're all wondering is why did I choose to attend SES in the Windy City and not PubCon in Las Vegas? Was it because I felt SES was an overall better conference than PubCon or that it had a better line-up of speakers and events? Nope... I assure you that wasn't the case. In fact, I've never attended PubCon and so I could never intelligently compare the two. The truth is, as I mentioned above, Chicago is just an hour or so down the road from where I reside and as a general rule of thumb my team and I will always opt to attend a local show whenever we have a choice in the matter.

Just a side note before I begin my recap, I want to preface my post with the idea that I am coming at this from an industry veteran's point-of-view. I've been involved in search marketing now for over 4 years, and while that in itself may be a short amount of time, I've attended 8 conferences (7 of which were SES). I encourage you to keep that in mind as you continue to read.

5 HIGHLIGHTS OF SES CHICAGO

Don Shultz's Opening Keynote
I've never seen nor heard of Don Shultz until his opening keynote on Monday evening. Don is a professor at Northwestern University, and had lots of great wisdom to share regarding the cultural differences that exist between search marketing and traditional marketing methods.

Seth Godin's Day 2 Keynote
SES lined up another great speaker in Seth Godin. Unlike Don Shultz, I've been a fan of Seth Godin for a long time and was extremely excited to hear that he was going to be apart of SES Chicago. Seth spoke about "Meatball Sundaes" - referencing his new book, which he gave a way for free.

The Orion Panel Concept
The Orion Panel was something new to SES, I believe anyway. It was certainly the first time I've come across it. Basically, the Orion panel included industry thought leaders who were given the task of discussing some of the more important topics that we marketers face today. A few of these topics included privacy, community in the digital age, and thoughts on universal search.

A Taste of New Speakers
Yes... having 2 industry conferences going head-to-head in the same week left the talent pool a little dry in some areas, but in a way I figured this was a good thing. SES featured several new speakers, all of whom shared different views on many of the topics typically discussed at SES. It was nice not to having to sit through the exact same slide-show presentation that we've all seen multiple times before.

Kevin Ryan
While I imagine that there will be a day when people begin to compare Kevin Ryan to Danny Sullivan in regards to who was / is the better SES spokesman (similar to how there is a forever ongoing debate as to who made the better James Bond - my pick is Sean Connery) - I personally felt that Kevin Ryan did an absolute superb job picking up where Danny left off. I especially enjoyed how he and Kevin Heisler tag-teamed the conversation during the Orion panels.

MY BIGGEST COMPLAINTS WITH SES CHICAGO

Lack of After-Hour Networking Events
Seriously... the night life was soooooo dead. I was back in my room before 10pm every night... and that was after spending 2+ hours at the hotel bar. In all fairness, I'm sure that there was a lot going on "behind the scenes", but a "D" lister like myself never seems to get an invite.

Boxed Lunches
Lunch is certainly not a selling point for whether or not one should attend a search marketing conference... I obviously understand this. However, after getting a taste of what lunch at these conferences could be like, it makes it very hard for me not to complain about my funky tuna sandwich, bag of chips, apple, and cookie lunch.

A Sub-Par Exhibit Hall
It would be very misleading if I told you that the exhibit hall really sucked, as I'm sure it provided some value to many of the conference attendees. However, looking at it from my current position in the industry, I found it to be a useless waste of time. There were no vendors that I absolutely had to see, or that even seemed in the least bit interesting to me. Again, this is my personal opinion on the matter. The sad part is I have no thoughts or advice for how the gang at SES could improve the quality of it.

A Taste of New Speakers
I know what you're all thinking... how is it that the new speakers are a "highlight" of the conference and at the same time something I'm complaining about. Well, it's quite simple really. With PubCon also going on this week, many of the "A-List" speakers (and industry folk) that I enjoy hearing from and hanging out with were nowhere to be found. Instead, I was left hearing from a bunch of people I've never heard of and found myself questioning their "expertise". That's certainly not a good thing when you've come to a conference to learn.

Lack of Advance Content
It may be that I was spoiled a bit when I attended SMX Advanced back in June, or it could just be that I read way too many damn industry blogs, but whatever the case is, I found SES Chicago to lack in advanced content. Where was that little "nugget" of information? Where was that one great take-away that I could take back to bossman and justify the expense for attending such a conference? For me... it just wasn't there.

FINAL COMMENTS (directed towards the SES Crew)

I have a few final thoughts that I'd like to address to the people directly responsible for putting on the SES conference. These are issues I've been questioning for some time now, and it's to the point where I am almost hesitant to include them in this recap. However, I feel that these issues need to be addressed or at least known. I welcome anyone to comment on them (especially those associated with SES).

While you would think a search engine conference like SES would appeal to veteran search marketers, I would argue that this is no longer the case. Instead, it is my belief that SES is a conference that is specifically tailored to the needs of in-house marketers and to the do-it-yourself folks. As I made mention above, there seems to be a serious lack in "advanced" topics and discussions. Those "nuggets", as I referred to earlier, are becoming farther and fewer apart with each SES conference I attend. With that said, my question to the Search Engine Strategies people is where does that leave industry veterans like myself? Where is the draw?

On another note, with all of the live blogging that is encouraged at these shows (bloggers are given a full conference press pass) I'm finding it very difficult to justify reasons for even attending the conference. Let's face it... anything worth mentioning at SES will ultimately be mentioned again and again afterwards via industry bloggers and analysts. In that regard, why should I (or my company for that matter) shell out 2K on a conference pass, travel expenses, and a hotel room just to attend SES when I am able to follow the entire conference as it unfolds in great detail from the comfort of my home and office? I mean I can literally get a line-for-line recap of what appears in each speaker's slide-show presentation as well as pictures and videos to boot. And all this, absolutely free! Where's the value in your conference?

While it is inevitable that someone sooner or later will chime in with the argument that "SES is a great networking environment", I feel compelled to address that idea right now. There is absolutely no doubt in my mind that SES offers a valuable opportunity to connect with other search marketers and industry folks. However, in that same regard, so does Search Engine Land's Sphinn. The truth is, I don't need a conference pass in order to hang out at the hotel bar and bullshit with my industry buds... I just need the will, a vehicle, and a sober driver to get me home at the end of the night.

Search Marketing Conferences & Entertainment Options

By Li Evans

Dsc_2344 Over the past two weeks that I've been on the road, I've covered different states, 3 conferences and one vacation destination.  So as I'm sitting here in the O'Hare airport, tethered to my Treo for internet connection (because O'Hare fools you into thinking their WiFi is free) as I wait for my flight home which is delayed by two hours (imagine that!), I've been reflecting on the more fun times of my extended business trip.

As search marketers we get to go to some great conferences.  From Search Engine Strategies, Pubcon, AdTech, eMetrics to eTail and Shop.org, there's no shortage of great venues to attend to learn more about our industries and what our colleagues are doing that is successful.  We learn a lot and we share a lot at these conferences, and there's no doubt each and every one of us comes away with a few nuggets of great information to utilize with our clients or employers.

With that said, there's also the "fun" aspect of what we get to do when we attend the conferences.  Every year at SES San Jose, everyone looks forward to the Google Dance at the GooglePlex and the Search Bash that Webmaster Radio puts on.  At SES Chicago, it's going for a great steak or some awesome Chicago style pizza and hanging out in an awesome blues bar.

Dsc_2277In Las Vegas at Pubcon there are shows, this past conference I got to attend Spamalot at the Wynn hotel and casino, and the Blue Man Group at the Venetian hotel and casino.  Both excellent shows, appealing to different sides of things I like (Monty Python and percussion music).  The Blue Man group was a lot more than I expected, and dinner with friends before the show added a great touch to the evening entertainment.

Even after the Blue Man group's show ended, the entertainment went on.  A meet and greet was arranged and search marketers ended up with blue noses and a bunch of pictures (even some lip balm and a CD).  It was a nice added touch, but I think what impressed me most about the Blue Man group was the care they took for the audience members that were disabled.  I can't tell you how it can touch your heart to see the attention and care a character who doesn't speak a word, can convey such caring.

Dsc_2364 Then in Chicago a night of fun, food and music.  From great pizza at Giordano's to hanging out at Kitty O'Shea's to finally arriving at Buddy Guy's Legends it was another amazing night of run.  Buddy Guy's Legends (just right around the corner from the Hilton), was another great venue to hang out and just network with friends as we listened to the amazing Lindsay Alexander (someone correct me on that spelling if I got it wrong).  This guy is so talented and amazing and had an awesome band to back him up.  From his amazing guitar playing, to his raspy blues voice, it was a surprising night of great music that I'm glad I was able to enjoy.  Mr. Alexander's interaction with the crowd was so fun, and I'm sure Becky Ryan of Trellian can back me up on that! :)

No matter which conference you were at last week, you likely had a lot of fun.  I can tell you though, from experience, getting to all the conferences was definitely something I was glad I was able to do, even though I'm still recovering!

Special thanks to Joe Morin for the Vegas entertainment, to Brandy and Daron Babin for introducing me to Buddy Guy's Legends and to Becky Ryan for driving me down Rodeo Drive in her convertible.

December 07, 2007

Clinics Track: Site Clinic: SES Chicago 07

By Brian Cosgrove

Clinics Track: Site Clinic: SES Chicago 07
The Moderator, Kevin Heisler introduces Shari Thurow and Matt Bailey.  Matt Baily is the President of SiteLogic and Shari is director of Omni Marketing Interactive and writer of Search Engine Visibility.

While the analysis touches seach engine concepts, it was focused heavily on usability concepts and conversion.

Herroom.com (Ecommerce Site Analysis)

The first site presented is Herroom.com.  An ecommerce site that sells intimate apparrel for women.  A mistake by Matt Bailey brings up Herrroom.com, a made for adsense parked page.  Once that mistake is corrected, the analysis begins.

Shari begins by telling the audience to quicly identify and articulate three calls to action.  This is the basis on which to make the usability decisions.

Wizards:

Since relevancy corresponds to size.  Shari mentions that it would be useful to only show results that fit a cookie-stored size criteria.  She highlights that it's helpful to have wizards to assist people in finding the right size for Bras (as they have done) or other size/fit specific apparel.  An audience member mentions Zafu.com as an example of a site that does this well.

Pogo Sticking:

By starting at a product page, Shari introduces the concept of pogo sticking.  Pogo Sticking is bounching back and forth between a higher level page to find related items.  She mentions that this should be avoided to improve conversion and decrease user frustration.

The main method of fixing this is cross-linking.  Cross-linking, an information architecture concept, means that alternative items are presented to the user if the item that they are looking at is not-quite-right.  It prevents the idea of an orphaned page.  An orphaned page is both a problem for SEO and for users who must resort to pogo-sticking via the back button.

Cross-selling differs from up-selling in that it presents alternatives within the same category rather than items which are bought together.  Matt mentions that up-selling should generally happen once the item has been placed in the cart.

Link identification:

Shari mentions that links should *look* clickable.  Herroom.com would likely not pass a Visual affordance test (a type of usability test) because users would not quickly know what is, and is not a link.  The main navigation, in particular needs a better color or look.

The buy button should be embossed or bezzeled with a dropshadow to add prominance since it is the main site objective.

In the category pages, the list of bulletpoints does not appear to be a list of links.  Both it's location and it's appearence make it difficult to identify as an important navigational element.

Matt suggests no more than 7 links should be in a list under a heading.  By using headings within long lists, users will more easily read all links relevant to their search.

Conversion:

Shari says to design the page around the first action that is required.  If setting a size is a prerequisite for buying, than color, focus should be pushed in that direction. 

She mentions that you should choose color first.  Matt suggests that you number your actions to make it clear to users.

More Navigation:

Again, avoid Foraging, Berry picking, or Pogo Sticking types of navigation.

Make sure that the site can pass a Visual afforance test, and an Expectancy test.  Shari says that the Cross Linking in Herroom.com is substandard and more usability elements should be address.

MSS-Software.com (B2B Site Analysis)

MSS Software is a B2B site that sells or rents Barcode equipment for a number of uses such as inventory management.  They target businesses and government of all sizes who have barcode needs.

The calls to action are customer calls (sales leads), sales, and offering awareness (Find Product category that applies to their needs).

The presentation of the site is currently sales-oriented more than support.  The panalists suggest that some content should be support oriented.

Screen Realestate:

The first construtive point is that there is poor allocation of screen realestate. 

Consistency:

The site is not consistent in style, font, or navigation. This makes it difficult to know if you're on the homepage.  "There's no sense of place".

Navigation is an important element and this problem relates to the aformentioned Pogo Sticking concept: you shouldn't make people use the back button to get around.

Color:

Red is one of those colors that draws attention.  If you've got too much red, you'll find that it overwhelms users.  Red can mean different things depending on the context so it's a tricky color to use.  Shari says that you should almost never use "blood red".

  • In business, red means lose money.
  • In engineering, red means stop.
  • In design red is beautiful or passionate.

Gray, on the otherhand, means not available any more.  Gray shouldn't be a navigation color.

Shari says that this site needs an entire color scheme redo.

Sitemap:

On the topic of sitemaps, you should use annotation and categories.  Don't create categories for topics which do not have extra pages.  Make the links visible: 11-13 pixels.  This site actually had an image sitemap which is bad for both users and for search engines since they cannot navigate the links.
Importantly, the sitemap should not be a "Sea of blue" which makes it look like free-for-all links (This was not a problem for this site).

Downloads pages:

The title Downloads needs context and keywords.  Users should not have to ask "Downloads for what?".

Remember, downloads are link-bait so the downloads page should be addressed as such.  Shari recommends that the downloads have their own paragraphs describing them.

jmls.edu (Academic/Information site)

John Marshall Law School has the following calls to action: Fill out an application online, Fill out a form for more information, Find other contact information.

Color, Links, Consistency:

This site has the same issues with red as mss-software.com.  There isn't enough contrast between red and black do links in the paragraph do not stand out enough.  Deeper in the site, links become blue underlines and there is completely different navigation.  The credibility of the law school suffers to users because of this lack of consistency.  Shari states that eyes naturally go to warm colors.

In focus groups, people said privacy policy, organization, and content were the most important signs of quality; but in actual testing, those same people responded better to quality font, layout, topagraphy, and color scheme.

Matt says the site should use a stylesheet so that all link styles are defined by one command.  Shari says she uses both tables & CSS in her design, not just CSS.

Navigation:

Noone navigates by A-Z.  Matt says navigation should be like a car dashboard: consistent, reliable, and intuitive.

If you don't bulletpoint or separate navigational links, it is not obvious that they're separate.

In the deeper part of the site, shari approved of the idea of primary navigation on the top and a secondary navigation on the side.  A problem arrises, however, since there are identicle links in the navigation and they point to the same content at different URLs.  This causes duplicate content problems for search and navigation difficulties for users.  Shari recommends Card Sorting, Reverse Card Sorting, and Prototyping to rebuild the taxonomy of the site.  A robots exclusion file would remediate some of the damage of the duplicate content issue (but not neccessarily consolidate all of the links).

Flash:

Flash should entice people to do something.  In particular, motion can either attract or distract and on the homepage, the motion distracts.

Abbreviations:

Shari mentions that some prospective students may not know what a JD Degree is.

RSS:

When there are RSS feed links, Matt says that you need to tell users what the feed is about and why the user might want to subscribe to it near the button so that users might actually use it. This goes for other opt-ins such as email newsletters as well.

Awards:

When awards are displayed in a poorly designed site, Shari says that users ask:
"What bonehead gave you an award?"  Awards are not purposeful to selling what you've got and become unneccessary distractions, especially if the customers do not know who that award is from.

Indexing:
The number of pages in the sites index is based on your link development.  That needs to be done to ensure that the site has it's best chances of ranking.

The clinic was finished with a standing ovation (albeit prompted by Kevin) since the recommendations were generally considered very helpful to the audience.

December 06, 2007

Video Interview with Simon Heseltine of RedBoots at SES Chicago

By Li Evans

After the "Dealing with Difficult Clients" panel at SES search marketing event here in Chicago, I got the opportunity to sit down and speak with Simon Heseltine of RedBoots about the topic he covered on this very interesting panel.

Simon pointed out 6 different types of difficult clients, and talks with me in a little more detail about 2 of those types in this video interview.

For the coverage on all 6 types, plus the other two panelists, check out the full coverage on the Dealing with Difficult Clients session.

Video Interview With David Wallace of SearchRank at SES Chicago

By Li Evans

After the "So You Want To Be a Search Marketer" panel here at the Search Engine Strategies search marketing event here in Chicago, I got the chance to sit down and talk with panelist David Wallace.

David is also a long time friend and colleague of mine, who has a lot of valuable insight into the whole industry of search marketing.  David and his wife Irma Wallace started SearchRank, a Phoenix, AZ search marketing firm, after doing search optimization for themselves.

For the entire coverage of David's panel and more of his advice check out the full coverage of "So You Want to Be a Search Marketer"

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