Did you know that there's a search event specifically for Local and Mobile search? If you didn't you need to check out the SMX Local & Mobile show in Denver, Oct. 1 & 2, 2007. Its something that we all should start paying more attention too, especially in light of the fact there there are twice as many cell phones in the US than computers.
KeyRelevance Search Marketing's Christine Churchill will be speaking on the Tracking Clicks and Calls to Conversion session, specifically she’ll be talking about ways to capture offline sales. Many companies such as ones with complicated buying processes prefer to steer potential customers to a phone number rather than an online form. Often for these type companies the power of the voice is better than having the customer struggle through a series of online questions.
In her session she’ll be discussing methods to capture these offline sales that are congruent with the company’s budget and tech resources. Offline conversions used to be the missing puzzle piece, but now there are a variety of methods to capture this data.
Christine will be joined on the panel with Michael Murray from AOL, Cid Jenkins form eStara, and Cam Balzer from DoubleClickPerformics. Knowing these guys and their high level of expertise, she assures me that this should be a very informative panel.
If you’re on the fence about going, here’s a little extra incentive – Chris is passing along a special speaker’s friend discount. Just use the code SMX20OffLM when you register and you’ll get 20% off the regular price.
Feel free to introduce yourself to Christine if you go to the show, she would love to talk with any of you. In fact one of the benefits of these smaller vertical shows is you do get more time and opportunity to speak directly with the experts.
Here are the details on the show:
Produced by the Search Engine Land editorial team, Search Marketing Expo (SMX) Local & Mobile covers the latest tips and techniques for local search. It’s the only event 100 percent focused on the significant opportunity that the local and mobile space offers to search marketers.
See the Agenda.
Check out the Networking page.