Did you know the Simpsons Movie is coming out at the end of July? Well if you didn't hear about the marketing antics happening for the movie so far (Seven 11's turning into Kwik-E Marts), look out because something Viral Markets this way.
Burger King has teamed up with the Simpsons to promote the movie with a site called Simposonize Me. Now I did a little digging to see if Crispin Porter + Bogusky, of Subservient Chicken fame was behind this viral marketing piece, but I couldn't find any information on their site, nor BK's. I wouldn't doubt that there is some kind of collaboration here with the movie studios and CP + B, these guys have come up with some really great work in the past couple of years.
No doubt this will catch on like wild fire, viral marketing at its finest. You can Simpsonize yourself, add a pet, add backgrounds, email the picture to your friends, download it to your computer and even make it your screen saver. I sat and played around on this site for well over 30 minutes, and thoroughly enjoyed the site. It has that Simpsons humor behind it, and there's no doubt Simpsons fans will love it.
Take a look at just what I created.
Now, go on, Simpsonize yourself, and share your pictures! Feel free to link to your Simpsonized pictures in the comments below! :)