So what about Social Networking? This is one piece of the social media puzzle the big search engines are still trying to figure out. None of the major search engines have really figured out just what it is that makes Social Networking sites like MySpace and Facebook so popular, yet. Yahoo has "Yahoo360" and MSN has "MSN Spaces" both of which get a resounding *yawns* when mentioned. Google has "Orkut", but other than Brazil and Iran, Orkut barely makes anyone's radar.
To be honest, I don't think any of the search engines have really put much effort into creating their own social networks, they are more concerned with acquiring the popular ones. A lot of what's been created has been more just happenstance, not by any concerted effort or defined strategy. Born more out of "lets try this" situations, you have a hotmail account, MSN Spaces is there. You have a Yahoo email account Yahoo360 is there. Try and find Google's co-op is a little harder, but you get the point. There's been no mass adoption of these network because they are just "there", and their creators are more known for providing other services, not for their social network.
This all could be changing, this week came news of Yahoo!'s new effort called Mosh (check out the cool screen shots too), and Google's put forth a new effort called SocialStream. It looks like the search engines are definitely taking a harder look at creating their own network to be adopted by the masses.