Some of you in the audience already know that I've been asked to write a continuing series about Search Marketing for InformIT.com, however, if you don't now you have been given the link. :-) I really like the folks over there, Dustin, in particular is a great person to work with to flush out ideas.
My first article was Ten Tips for Getting Out of Google Hell. There's another article going through the actual editing process, and it will be featured in the next week or so. I did get to discuss it with the guys that run the Beginning SEO Podcast, David Brown and Brian Mark posted the podcast interview today, so check out the "tips on optimizing a web page" podcast.