Today I was reminded about the simple steps any site can take when they are first launching on the internet to help them get off on the right foot for the most basic of search optimization steps. I found myself thinking, "if only" when I saw this new site that was launched.
I discussed how this site missed out on just some simple things that could have gone along with the launch with Alex and he politely nudged me and said "wouldn't that make a great topic for SMG?" So I present, 5 basic "SEO Rules" to follow when you launch a new website.
- #1 Don't Re-Use Your Title Tag On Every Page
Many times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".
Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.
The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page's title tag to reflect what the page is about. You'll be surprised at the good this can do for each of your web site's pages.