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May 10, 2007

Word Of Mouth Marketing Delivers Pizzas In Executed Prisoner's Name

By Li Evans

Nashivillerescuemission A total diversion from the online world, to take the time to point out that out of a tragic circumstance, a little good can come.  Earlier in the week, a man on death row, Phillip Workman, requested that for his last meal a pizza be donated to a homeless man near the Riverbend Maximum Security Institution.  In his last hours, he last request to help someone get through the day, and that was denied by the state of Tennessee saying the do not donate to charity.

That story spawned a chain of events that lead to more than $1,200 worth of pizzas making their way to Nashville's Rescue Mission and other homeless shelters around the Nashville area.  Most of the pizza's came from Donna Spangler who, through word of mouth brought together friends to pitch in the $1,200 in pizzas that went to the mission.

Donna wasn't alone, a radio station in Minneapolis, Minnesota sent pizzas to Nashville's Oasis Center, and the People for the Ethical Treatment of Animals sent Vegetarian pizzas to the Rescue Mision as well.

All of this good, all the donation spawned after reading one article.  What a great way to highlight that Word of Mouth can work to even help the homeless.

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