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May 17, 2007

Google "Universal Search Model"

By Michael Abolafia

Andy Beal over at Marketing Pilgrim reported on the upcoming algorithm and interfaces changes out of Google.  The most notable change is that Google will be displaying results from all of its properties including web, image, video, news, etc in order to provide what they feel to be the most relevant results.

Images_2 What does this mean for affiliates?  It looks like it result in less space in the sandbox for affiliates to play.  It will also make it necessary for affiliate marketers as well as merchants to optimize their placements in the video, image and news/web PR space.  In the grand scheme of things I do not think that this change will negatively affect affiliates on a whole but will force the ever resilient group to change how they think about the ways that they are currently promoting their merchants.

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