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April 03, 2007

LinkBait Sexy Toilets

By Li Evans

There's been talk lately about what's link-bait-able and what might not be.  I think we all know, it's just the matter of thinking outside of the box, and making sure that it represents the client in the way that isn't negative, insulting, cruel or uncaring.  It doesn't matter if you're selling red swingline staplers or trying to make lemonade out of lemons, there's likely some kind of "hook" for any product you sell.  Heck, there's even a hook for selling Dog Poo (revenge pranks!).

Pimpedoutjohnphoto So what about a plumbing service?  Well after Google's little TiSP service Arpil Fool's joke - I'm sure some of you might have thought of some pretty interesting ideas.  But I have to hand it to the marketing team at Roto-Rooter for coming up with a viral hook that can truly and ultimately make it so a man never wants to leave the "John" and link throughout MySpace and Yahoo360 proclaiming - "Hey Honey - I wanna win this!"

Roto-Rooter offered the chance to win the ultimate pimped out John.  This baby comes complete iPod and dock, beer holder, TiVO, laptop computer, exercise bike pedals, TV, and an XBOX 360.  The toilet even comes with a beer frig and tap, and funky blinking lights.  There's even an "Emergency Roto-Rooter" button for those times where you just might need them.  Unfortunately for you men, the contest is closed, but it's still really neat to look at and wonder if you can do it to your own toilet!

Roto-Rooter hopes to reach out to a new generation with this contest, especially those who don't even know their jingle.  From the looks of it, it got some traction - Yahoo lists over 1,000 links to the site.  There was even a promo piece for the contest on MSNBC.  Wondering who won?  Stop back to the site to find out on April 25, 2007 - National Plumbers' Day.

It just goes to show you, even toilets can be "linkbait sexy". 


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