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April 29, 2007

Twitter Could Really Rock - Here's How

By Li Evans

Twitterlogo I've been using Twitter quite regularly now for well over a month.  I actually find it's a decent communication tool, and even convinced my "non-SEO" friend Beau to sign up for it, too.  I heard Twitter explained as - it just answers the question "what you are doing now". Sure, that's what is at the top of the box you type in, but I contend that the service can be a lot more than that. 

Twitter can be another form of communication to an already captive audience, and if used and promoted in the right manner it can be another form of driving qualified traffic to your site.  I find it incredibly handy for keeping up with the blogs and news sites I read.  Twitter's RSS feature is an awesome tool for bloggers, heck I've even added SMG to it, and just added my Eagles blog to the Twitter service too.

However there's a few more things I think Twitter can do to make this one heck of an indispensable tool.  So Twitter folks listen up, here's 6 things that could improve Twitter!

  1. Fix the Twitter IM component - Twitter's IM component is really unreliable, if they could get this nailed down and working consistently, I'd recommend this to many more people.  Right now, not all of my friends' updates come through, and it's a pretty big delay.  I have to go out to my actual Twitter page occasionally to see if I'm getting all the updates, it is really disappointing to find I've missed something.
  2. Create Searchable Twitter Categories - Allow people to classify themselves, or their blogs they submit to RSS to Twitter.  Once you have the classification in place, let Twitter users surf through the categories and add more friends to their list.
  3. TwitterfeaturedMake It Easier To Find Twitter Friends - Right now, other than "stumbling" upon friends, or getting an invite, there's not an easy way to find my friends on Twitter.  Someone has to tell me their Twitter page address, or I look on my friends' list of friends to find people - this is really annoying!
  4. Make It Easier To Find News & Blogs on Twitter - Make a directory of Blogs & News sites that are listed in your RSS to Twitter service.  I find having Search Engine Land, SE Roundtable, Mashable, ESPN in my Twitter friend list, incredibly valuable.  I'd add more, if I could easily find them!
  5. Expand the Twitter Featured Section - Your featured section is incredibly lacking.  Perhaps look to MyBlogLog to see how to promote featured Twitters.  That's how I found great new blogs to read.  If you expanded it to a page and maybe even section it out "new to Twitter", "Featured News", "Featured Companies", "Featured Blogs", etc. it would really rock!
  6. Add a Twitter Friend Request Feature - There's a few people who I know are extremely busy, and probably would add me to their friend's list if i just sent the request to add me.  I'd love to respond to them directly when they ask questions, unfortunately, they can't see my answers even if I "tweet" directly at them.

Any other Twitter users have ideas/suggestions?

April 28, 2007

Social Media Marketing - Spanish, French, & German Social Networking Sites & Online Communities

By Li Evans

I've got this thirst for knowledge about the Latino Search Marketing industry.  I've been reading all the books I can get my hands on about this industry, and anytime I can hear Nacho Hernandez speak, or read things he's written I'm right there.  A recent piece (not by Nacho) I've read really got me to thinking beyond just pure search marketing for clients into social media marketing for Bi-Lingual or Multi-Lingual speaking audiences.

I started digging around to see what I could come up with for Social Media opportunities for multi-lingual (aka sites other than those in English) members.  To my surprise there's a growing number of sites that cater to these audiences.  Even beyond Spanish, there's been pushes for accommodating the French and German speaking audiences too.

  • Orkut.com - Orkut is probably the most famous of all the social media sites that are popular in non-English speaking countries.  Between being owned by Google and the legal issues in Brazil, Orkut's popularity skyrocketed a year ago.  Not much has been recently publicized about Orkut, but it still is thriving.  Orkut was originally designed in English, but is extremely popular in Brazil, India, Pakistan, Afghanistan and Iran.
  • Elhood ElHood.com - ElHood is a Spanish social network that connects Spanish speaking musicians with audiences, fans and potential producers/employers.  Although it has a very MySpace feel to it, it's aesthetic appeal is "smother" and "classier".  Totally in Spanish.
  • Piczo.com - Although it started in English, Piczo has done a massive push into the Spanish, French and German speaking social networking market.  Piczo makes photo sharing easy - just like Flickr, however it also promotes the social networking part of picture sharing by allowing users to easily create their own pages with drag and drop features. 
  • Quepasa.com - Quepasa is a Bi-Lingual social network that puts a primary focus on the "portal" appeal of the site.  You can watch Latin American TV online, focus on fashion or sports and converse with friends from the U.S., Mexico, Columbia, Venezuela and other Spanish speaking countries.  You can choose to view the site in English or Spanish.
  • MiGente.com - MiGente is a Latino social network.  There tag line is "The Power of Latinos", however, this site is completely in English.  Compared to ElHood and Quepasa, the network has a long way to go, but it does cater specifically to the Latino audience. 
  • Vostu.com - Vostu is a social network very similar in nature to Facebook, however, it's completely in Spanish.  It's a relatively young social network startup, however, it already has over 150,000 members.  Pinning some of its hopes on the whole "gossip" being part of Latino teenagers, it even has an anonymous gossip message board.
  • Mygrito MyGrito.com - MyGrito is a bilingual online community that let's you "meet your friends' friends."  Very "MySpace" in feel, but the focus is clearly on the bilingual aspect of the site.
  • MySpace in Spanish - MySpace, just launched a Spanish version of their site.  Basically, it's MySpace's site, just now in Spanish for Spanish speaking members.
  • MiMun2.com - MiMun2 prides itself in being the Fastest Growing Latino Social Network.  The creators certainly have a great sense of humor when you read about exactly why MiMun was created (here's a hint, they think MySpace sucks).  From claiming Jennifer Lopez & Spok as their official spokespeople, there's definitely a different feel to this site.  This site is a mix of English and Spanish.
  • StudiVZ.net - StudiVZ is a German social network that, like Vostu, is very much like Facebook.  In January, this burgeoning site was acquired by Holtzbrinck group, the German publishing giant.  It's focus is upon German college students and is completely in German.
  • Jubiide Jubii - Jubii is Lycos attempt at a social networking community, which features a "social community to make friends, chat with them, share photos and have fun – all on a virtual island world."  Jubii has both French and German social networking sites, however in some other countries in Europe Jubbi is Lycos' version of their search engine.
  • Buchpfade.de - Buchpfade is a German social networking site that focuses in on it's community's love of books.  It lists new books, popular books and even drives content discussion on "tags".

As I come across more, I'll add them to the list here!  If you know of any feel free to drop a line to smg -a-t- searchmarketinggurusDOTcom or drop a comment here.

April 25, 2007

Women of Internet Marketing Wednesday Part 17

By Li Evans

Womenofinternetmarketing We're up to week 17 in this series that highlights the accomplishments of women within the search marketing industry.  It's really become a wonderful thing for me, as a writer, to get to learn about each of these women.  I hope for you as a reader, you enjoy reading these interviews just as much as I enjoy writing them.

This week I bring your two women I got to meet in New York at the Search Engine Strategies conference.  Both of these women attending the luncheon, which afforded me the opportunity to make the contact to be able to bring them to you tonight.  Let me introduce to you Stacy Williams and Laurie Petersen.

Stacy Williams
Stacywilliams_3 I got to meet Stacy in New York this year at SES.  I attended the session she spoke at about web analytics and measuring the success of your websites.  I really came away totally impressed with Stacy's complete and in-depth knowledge of this segment of our industry.  Stacy really set herself apart from everyone else on that panel, which included a Q&A panel of vendors who were all men.

Stacy is the managing partner of Prominent Placement in Atlanta, Georgia.  Along with her partner and husband, Matt, Stacy runs a successful team of search marketers who strive to give their clients top notch service and results. In 2006, Stacy was a finalist for the Georgia Women Entrepreneur of the Year Award.

Stacy, what brought you into the Search Marketing Industry?
I was working for an ad agency in their interactive division in the late 90’s, and one day we realized that we had to actually drive traffic to all these websites we were building.  So in 1998 I took a 6-hour search engine optimization course from Robin Nobles – this was back when you could learn everything you needed to know in 6 hours!  There were, of course, no pay-per-click listings back then.  I remember I changed the title tag of the agency’s website to “Atlanta advertising agency” and within a day or two we were #1 on AltaVista (which was THE engine back then).  It was the most exciting thing ever!  Until Wordtracker came out shortly thereafter and I did keyword research for the first time and realized that something like 7 people a month were searching for “Atlanta advertising agency.” What a buzzkill.

What’s the major difference between working at an ad agency and what you do now?
No visual creative!  I was never very good at the creative part of advertising – judging whether layout “A” was prettier than layout “B”.  I could always tell if it was on target strategically, but I couldn’t tell you which piece of creative was “better”.  I love the fact that the only creative we need to work with is copy, which to me is much more straightforward and less subjective.

What do you consider to be your most successful industry accomplishment? 
Not to sound immodest, but I can think of two things.  First, when I started this business in 2001, I intended to be a one-woman show.  If you had told me then that I’d have built an 8-person company, I don’t think I would have believed you!  So just being able to contribute to our clients’ success, which in turn has fueled our success, is very gratifying.  I like to think that my husband Matt (who is also my business partner) and I are good role models for our daughters at least – instead of playing house, they play office.  They constantly talk about what kinds of businesses they want to start – not just in the future, but now!

Second, five or six years ago, there weren’t many search marketers in Atlanta.  Whenever I’d meet one, I’d glom onto them – it was so refreshing to have someone to talk shop with!  Pretty soon I was introducing them to each other and we were all having lunch together regularly.  With the help of some of my local colleagues, that informal group has evolved into an official nonprofit organization that’s really supporting our industry here in Atlanta.  I like to feel that I contributed to bringing Atlanta search marketers together to benefit our industry as a whole. 

Why do you love this industry? 
I feel so blessed to be a part of this industry.  I find what we do so exciting – I really have a passion for it and have since day one!  Part of it is the satisfaction of doing something that’s so measurable – where we “work our magic” and we can watch the numbers (rankings, site traffic, conversions, sales, revenue) increase month after month.  It’s so fun to have happy clients and to know that we’re really contributing to their businesses.  But I have to say, what I really love about this industry is its collegiality.  That is, everyone’s so open and willing to share experiences and compare notes and support each other.

You’re a speaker on the web analytics panel at SES, analytics seems to be highly dominated by men, what makes analytics so interesting to you?
It probably has something to do with coming from the advertising world, where success is measured either through market research studies (for memorability or likelihood to buy) or general sales trends.  It’s really difficult to tie results directly back to your efforts.  I just love the fact that so much of what we do is measurable – and we can take credit for it!  There really is nothing more gratifying than being able to show a client how our efforts have put more money in their pockets.

You manage a team of women who mostly work from home, how challenging is this compared to an “in office team”?
Like anything else, it has its pluses and minuses.  Of course, we think the pluses way outweigh the minuses or we wouldn’t be doing it this way!  Having a virtual office means we keep our overhead low and can afford to invest more in people and training.  Our people are happier, since they don’t have to dress up every day and commute to work, and they have flexible schedules that allow them to have a work-life balance.  The poaching problem in this industry is incredible, and we have to worry about that a whole lot less than our competitor friends do.  I would say the main drawback is that you can’t pull someone over to your desk to show them something on your screen.  But we have enough technology in place to make all our communication go as smoothly as possible.

What advice would you give for other women starting out in this industry, based on your own experience? 
It’s a great industry for anyone to start out in, regardless of gender!  It seems like the demand for our services just continues to increase.  I think my two biggest pieces of advice would be (a) don’t be afraid to charge what you’re worth (not to generalize, but I think some women tend to have a harder time with that than men), and (b) don’t be afraid to turn down business.  The last thing you want to do is take on so many clients that you give them bad service.  And the more experience you get, the more you’ll realize which kinds of clients are a good fit for you – don’t hesitate to refer anyone who’s not a fit elsewhere.  The one regret I have is that I haven’t always trusted my gut in terms of which clients to take on – so if there’s a little red flag popping up in your head, even if you can’t figure out why, listen to it!

Ppilogo_2 What’s a typical day like for you at Prominent Placement?
I start out by catching up on industry newsletters and touching base with our five account managers to see if they want to discuss any client issues or want me to review anything they’re working on.  I might have a meeting with Matt to talk about some marketing, operational or strategic issue.  Lately I’ve had quite a few new business pitches during the day.  Or I might meet a colleague from an interactive shop or marketing firm for coffee, or attend an industry networking lunch.  In the afternoon, I’m usually responding to emails and voicemails received while I was out (in between running kids to soccer practice and art lessons!).  Often, I’m back on the computer after the kids are in bed, but that’s a habit I’m trying to break.

How does your educational background work its way into your everyday work? 
While I’m one of the few people I know who’s actually working in the field they studied (BS degree in Business/Marketing, MA degree in Communications Management), I can’t say that what I learned in school really applies directly to my everyday work.  That’s probably because search marketing is still so new.  I’m going to date myself, but when I was in graduate school for communications, the big thing everyone was buzzing about was video conferencing – meaning people drove to a conference center where there were cameras and screens set up.  It’s pretty laughable by today’s standards.  I do remember people talking about the “information superhighway” that was coming, but no one really understood what that meant.

Who’s your favorite blogger to read?
At the risk of offending some of my other SES buddies…the three bloggers that I think are “must reads” are Lee Odden, Gord Hotchkiss, and Debra Mastaler.  I think Lee is a genius at creating content, particularly with his written and video interviews of other SEMs.  Everything Gord writes is brilliant – he has a way of connecting lots of disparate ideas together in a way that makes you really think.  And we love Debra – she’s our linking partner and really helps keep us on top of what’s happening in that world.

Paid Links – necessary, overrated, or doesn’t matter?
I think paid links can be quite helpful (not necessary, but important), and the debate about them is overrated.

Now for some fun with Stacy!!

Danny Sullivan or Chris Sherman?
How can you ask me to choose between them?  They’re both awesome at what they do!  That said, I do feel I owe my career and business to Danny.  It was at one of the first SES conferences in 2000 that I listened to him speak and had a light bulb go off in my head and realized I could start a search marketing firm of my very own.  He has been so generous with his knowledge through his writing, sites and speaking that he has allowed thousands of us to make a living and support our families while being challenged and stimulated every day.

Best dressed Search Professional at conferences?
I was tempted to write Mikkel deMib Svendsen, but I think both his orange and gold suits have been covered ad nauseum.  So instead, keeping in the theme of this article, I will turn to two of my favorite women friends in the industry, both of whom are brilliant and gorgeous and I could just hate them if they weren’t both so nice – Nan Dawkins of Red Boots Consulting and Patricia Hursh of SmartSearch Marketing.  I’m hoping no one notices that last year Patricia wore a suede jacket when she spoke on a panel with me and then for the next show I had to go out and buy a suede jacket because I thought it looked so good on her.

Craziest thing you’ve ever had happen to you?
I’m not really the type of person that has much craziness in my life, for better or for worse.  But when I was in high school, I did have a job working backstage during concerts at the San Diego sports arena.  Lots of craziness there!  I was the one who picked the brown M&Ms out of Van Halen’s big bowl of M&Ms (they requested that for every concert, and if they’d find just one brown M&M, they’d trash the dressing room).  I also found a rolled up $100 bill in Duran Duran’s dressing room (this was the ‘80’s, after all), fetched margarita mix for Christie Brinkley when she was on tour with Billy Joel, spied on Tina Turner talking to her son, served Ozzie Osbourne dinner, bonded with John Denver (who I listened to a lot as a kid), got Billy Idol’s autograph, and snuck my Judas Priest backstage pass to a friend who was a huge fan.  Pretty heady stuff for a teenager!

OK, as a gal who loves Billy Idol, I'm jealous!  Something tells me that if I'd known Stacy back when I was in school, she's the one I'd be hanging out with. :)

Next up is Laurie Petersen of Media Post Publications.

Laurie Petersen
Lauriepeterson Laurie's been in the industry probably longer than anyone I've met, yet.  Although not technically the internet as we know it today, there was still search, very rudimentary back in the 80's.  Laurie explained, "I first went online in 1982, doing videotex for CBS. Yes, there was even a rudimentary form of search."

Now, Laurie is the Executive Editor of MediaPost, and the Editor of Online Media Daily both of which can be found at Media Post Publications.  These are great publications that can become a great asset for any search marketer whether you are a beginner or an industry veteran.  I always find great gems of knowledge from the Media Post sites.  I also agree whole heartedly when Laurie related to me "I couldn't live without search."

Laurie, can you tell us what brought you into reporting about the Search Marketing Industry?

I've gone back and forth between covering the industry and being an operator in the industry. I got clued in to search in a major way as an editorial director at Barnes & Noble.com, because knowing how people searched for things influenced how we merchandised books. I spent five years doing M&A research, which drove me back to the editorial world covering it. I love the behavioral aspects of search and what it says about what people are thinking and consumer trends.

What do you consider as your most successful industry accomplishment?
Probably the launch of MediaCentral.com in 1995. This was the first real Web portal for media and marketing professionals.

Why do you really love about search marketing?
It's fast. It tells you what works and what doesn't and you can change things on the fly. It gives a tremendous window into consumer thinking. I'm also an information junkie, and I just love that I can find out just about anything and track down nearly anyone in next to no time.

What aggravates you most about this industry?
People who think they're reinventing the wheel, but are just capitalizing on what the technology is finally making possible. What I love about speed is also what I hate about speed. You can work all the time if you let yourself.

What kind of changes have you seen take place in the last couple of years in this industry?
I think the biggest changes are in the market. The audience and technology are finally here for broadband, which has shifted things from more of a direct marketing approach to an entertainment approach. I also think kids will revolutionize online again in the coming years.

What advice would you give for other women who want to write about Search Marketing?
Call me.

Mediapostpublications What's a typical day like for you at Media Post?
I usually check my email from home while my daughter is eating breakfast to see that our newsletters went out OK and to look for any big breaking news. Then I go into the city and have morning meetings outside the office or head in and start lobbing out assignments. I get TONS of email and am reviewing it all the time. In the afternoon I'm usually reporting, writing, editing and anything. I go home to pick up my daughter and generally wrap up my editing from home.

Who are some of your favorite bloggers to read?
  John Battelle
  CoolNews
  Kevin Maney
  Scott Karp
  PaidContent
  Marketing Profs

Now it's Laurie's turn to get to be a little silly!

David Temple or Jim Hedger?
David Temple

Have you ever Googled/Yahoo'd/Asked/Lived yourself and been surprised by the results?
I have an obnoxious misquote from an article someone wrote about women in the technology business three or four years ago, and I hate that it lives on in perpetuity.

Who throws the best conference parties?
I don't get to many. I have a kid!

Ms. Dewey or Jeeves?
Jeeves

Laurie, I am with you there, Jeeves was just great.  Although I wouldn't say that in front of Ms. Dewey, she kind of looks like she'd burn me to ashes in the spot I stood with that glare of her's!

Thank you to both Stacy and Laurie for making this round of interviews truly enjoyable!  Stop back next week for edition #18.  I'm working on a special sort of edition for next week, so make sure to stop back.  Until then, read up on our many other women in this industry by checking out the Women of Internet Marketing section here on Search Marketing Gurus.

Let's Meet - Again!

By Li Evans

Party_cartoon The fun loving group here in the Philly area has decided to get together again for another round of great fun, conversation and dinner. Consider this an open invite to all of you if you are going to be in the area on May 17th, 2007 around 6-6:30 p.m. come and join us.  We'll be meeting at Bennigan's again for dinner and drinks.

  • When:  Thursday May 17, 2007 starting between 6-6:30 p.m.
  • Where:  Bennigan's at the King of Prussia Mall - 160 N Gulph Rd King of Prussia, PA 19406
  • RSVP:  smg -a-t- searchmarketinggurusDOTcom (just so we know how many to have Bennigan's reserve/prepare for)

Hope to see you there!

April 24, 2007

Wkipedia & Google Help To Discover Kryptonite

By Li Evans

SupermankryptoniteIn a headline that seems to be ripped from the D.C. comic pages, it seems that the a museum curator got the idea to enter in the composition of a new mineral identified as Jadarite into Google.  What did Google return?  Surprise, surprise, it gave back an entry from Wikipedia for Kryptonite.  Unless you live in a *bat*cave, you would know that Kryptonite is the fictional mineral that saps the power from Superman.

The new mineral was found in a mine located in Serbia, however unlike the Superman Returns list of the mineral's chemistry composition, the rock doesn't contain fluorine.  The white rock also lacks the basic element "kypton", thus why it can't be called Kyrptonite.

"I'm afraid it's not green and it doesn't glow either," Chris Stanley of the Natural History Museum told BBC News. "Although it will react to ultraviolet light by fluorescing a pinkish-orange."

We all now know kryptonite exists, right, since it's chemical compound is in Wikipedia?  If your interested in learning more about Jadarite, Wikipedia has that too.

Ms. Lisa, how could I truly resist reporting on this?  Don't worry though, they get no link love from SMG!

April 23, 2007

Newspapers Online - With Revenue Falling What's Next?

By Li Evans

Newspapers According to an article on PaidContent today, newspaper companies are seeing a slowing in online ad revenue growth.  This really struck me as interesting.  Especially in light of a lot of smaller newspaper companies striking deals with the search engines like Yahoo to handle their online advertising.

It seems that the online version of the newspapers are increasing feeling the competition from websites by TV Stations and magazines like Time, Inc.  What's interesting to note, some of these websites from the TV Stations and Magazines, are increasingly adding Social Media pieces.

From voting on stories, to forums to discuss "hot topics" these sites are increasingly giving the "consumer" more control. However, they aren't putting the entire reigns over to the reader.  Instead they are giving their readers a "piece" of the action that creates a stickiness.  This stickiness brings back the readers time and time again because of their time investment.

Granted, I'm not saying that newspapers need to totally plunge into Social Media, but it is an opportunity that is definitely worth investigating.  From "sharing" local photos, to a "sound off" message board and adding voting on the top stories, or the ability to comment on articles, there's a lot of different ways newspapers can incorporate their users into participating on their site.

The other end of the spectrum is for newspapers to strike deals with the search engines.  Yahoo, seems to be really moving to capture all the newspapers it can.  In the past two weeks, Yahoo sealed a deal with 250 newspapers to provide the advertising for the papers from contextual ads to HotJobs and classified listings. 

Yahoo I really took notice to this when my old hometown newspaper, the Pottsville Republican Herald had an article about it's parent company, the Times Shamrock, Inc., striking a deal with Yahoo!  It's basically the same one described in the LA Times article about the deal with 250 newspapers.  I emailed the article's author to see if I could get some kind of clarification if Yahoo! was going to help them with the banner and image ads they have on their sites, but the author never replied back.  So, I'm still left wondering.

What's interesting is that Yahoo!'s replacing Google on most of these sites.  I guess Google isn't seeing the same value in the news industry as Yahoo does.  I guess for the newspapers, any help is great for them, seeing their numbers continue to fall.

April 22, 2007

Eric Schimdt at Web 2.0 - No Decision on Performics, Yet

By Li Evans

John Battelle interviewed Eric Schmidt, CEO of Google, at the Web 2.0 conference.  The video is now up on Google (and embedded below).  It's an interesting interview, John, as always is a very entertaining interviewer and doesn't pull any punches.

From asking if Google's Docs & Spreadsheets (and now add in presentations), Microsoft and AT&T crying about Google's deal with DoubleClick being "anti-trust", to the Viacom lawsuit with YouTube, a lot of ground was covered.

The most interesting pieces I took away from watching the entire interview:

  • Battelle notes that the "SEO/SEM community is a very loud and very vocal community"
  • Schmidt addresses the Performics issue with the DoubleClick purchase by saying "We've not made a decision, yet"  (that's about almost 12-13 minutes into the interview)
  • Google's pack (software you can download with desktop) has 3rd party software that removes DoubleClick cookies.  Schmidt commented that this software was very good, but they'll be figuring out where to go with the whole transition.
  • YouTube is going to be rolling out "CYC" - Claim Your Content in the very near future.  This is suppose to help with the entire copyright issue with illegally uploaded content.
  • Schmidt used Google's presentation software to show "possible announcements" he was going to make.  Software isn't due to be released until this summer.
  • Schmidt tried to play off the competitiveness of Google's products that do compete with Office, saying that Google's products don't offer near as much as what the Office suite does.

Celebrating Earth Day - Search Engine & Social Media Style

By Li Evans

Today's Earth Day, and finally here on the East Coast (at least in eastern PA) it's been an absolutely beautiful day to celebrate!  Not to be left out on the fun, the search engines and a social media site have joined in on the celebration.  Take a look at the special logos!

Yahooearthday
(Yahoo's is actually animated if you go to their page)

Googleearthday

Askearthday
Ask says "Earth Day Rocks!"

Redditearthday_2

April 20, 2007

Can You Afford Ponch, Search Engine Crabs or Hitwise?

By Li Evans

Smglinkroundup It's one of those days where everyone seems to have a lot more to say than I do, and also has a lot better articles and posts than me, so I'm going to let their articles speak for themselves.

  • Let's take a walk on over to Matt McGee who's pointing out that it's National Look Alike DayIn honor of that day, Matt put together a pretty funny comparison of some Search Professionals and their celebrity look-a-likes.  All I have to say is thank goodness it wasn't D.B. who I looked like, and I still want the Antonio Banderas look-a-like for a hubby!
  • Speaking of celebrities, it seems there was quite a bit of news on that front.  "Ponch" got his star on the Hollywood walk of fame, and btw he's now a real cop too.  If I have to explain who Ponch is, I'll just cry, but before I do, I bet Ireland Baldwin wasn't smiling when she got a tirade phone message from her father Alec Baldwin a week ago.  The 30 Rock star went ballistic on his daughter for missing his call.  Apparently that's not the end of the issue either, the notoriously bitter custody feud for Ireland between Kim Bassinger and Alec Baldwin is now being played out on TMZ.com.  Grab your popcorn and pull up a seat, there's plenty of pictures and video!
  • Now onto stars of another sort!  Loren Baker has a great analysis of Digg vs. De.licio.us in the realm of popularity and subscriber base.  In the end, it's all about who gets the face time, and Googleanswerswho's the "internet rockstar" - that'd be Kevin Rose, if you didn't know.
  • Barry put together yet another great collection of picture of life at the search engines.  Just remember "there are some questions that can't be answered by Google" (I think maybe that might be Answers.com or even Yahoo *Answers* that does).  Yes, that was the daily does of snark for the day! :)
  • Kim Krause Berg asks where are "The Women in Tech and Women in Search".  She makes several great points, and also points out something Shari Thurow states "So maybe the SEM field as a whole is well represented for gender. But SEO? I don’t think so. We need more women with technical skills."  As a former programmer and database programmer turned SEO, I couldn't agree with that sentiment more.  Finding the women that love the "technical" end of this industry is definitely a tall order.
  • Joe Dolson points out how embarrassing it can be to mispronounce someone's name.  Add on top of all of that language choices and cultural difference, it can really make for a tall order to get the pronunciation of someone's name who's got an odd spelling correct.  Yes, I know this from 1st hand experience. Liana is tough a tough name, do you know how it was in elementary school on the first day each year in each grade?  I should have recorded, no my name is not "Lie-Een-Ah", now you all know why I go by "Li" (and that's Lee not Lie). :)
  • Remember that "speculation that Hitwise was for sale" near the end of last year?  Speculation no longer - Experian bought Hitwise for $260 million.
  • Muhammad Saleem points out how SEO's are Part of the Problem, when it comes to Social Media, pointing out the recent promotion of the Steven Colbert "Greatest Living American" bomb going on.
  • Kid Disco has a great find - a cartoon of the Search Engines as Crabs.  No, really, it's funny!
  • Jessica Bowman explains Why You Can't Afford Michael Jordan, but she might be able to help you find your in-house SEO Leader.
  • Lastly, there'll be a poll coming on Search Marketing Gurus (I did warn you Cameron).  Although for the fairer of the sexes mostly, I want to know who you all think is the sexiest/cutest SMO. I'm partial to this guy, but then there's this guy too, and this guy who's as cute as Malcom, of course there's a pretty princess too!

And that's it for this link round-up!

April 19, 2007

Twitter & Search Marketing Gurus

By Li Evans

Rsstotwitter Some of you already know I've been experimenting with Twitter.  Barry and I were talking the other day about how you configure Twitter for your blog's feed, unfortunately at the time it was down.  Today though, it's back up and I finally got it all configured to have Search Marketing Gurus' post appear on Twitter through the RSS Feed. 

This is really cool feature of Twitter.  I like it because the blogs that are now syndicated in Twitter, alert me for a new post.  I don't have to go out to my readers to know they are out there.  I've only got a few in my twitter - Mashable, Search Engine Land, Techmeme, Search Engine Roundtable and now of course SMG (just to make sure it's working right).

Thanks to Barry, for posting the "how to" get your feed into Twitter!

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