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March 08, 2007

Revenge of the Adwords Editor!

By Account Deleted

Revengegoogle_1 Back in the late 90's, web designers had to battle in the Browser Wars to accomodate IE and Netscape. Now,there's another battle brewing between Google Adwords Editor and the Yahoo 3rd party import tool. Ironically, and as usual, the only people who are suffering are the SEM gurus and the online marketers that are trying to get a handle on the new Yahoo Panama platform.

Historically, the Panama transition has not been easy and as a prelude to my recent post a couple weeks ago which discussed the Things Yahoo doesn't want you to know where everyone was having major issues trying to import their Google campaigns into Yahoo using their 3rd party import tool, I have uncovered a few more issues that are dragging this battle farther than it needs to go.

Here's what happening. Google recently updated their Adwords Editor software and in that update, a change was made to the Export function where you can export the campaign or account into an excel .csv file. Some of the changes that we've been noticing are the additions of column headers that are technically irrelevant such as "website" and some others. Now, after speaking with a Yahoo Rep earlier in the day, they informed me that they are having a hell of a time trying to keep up the these new Google excel files which are tripping the system.

So far to date, here are some of the issues that either have been recently fixed by Yahoo and/or are being worked on as we speak.

  • Removal of negative keywords (both broad and phrase)
  • Removing inactive status
  • Max CPC of at least 0.10
  • Remove any blank fields/cells
  • Remove column headers such as "website, website status, suggested changes, etc.."
  • and I am sure some others not mentioned here

Well, were just gonna have to wait and see how long it will take for all of the Search Engine Giants to just get over it and stop putting Jedi mind tricks on all of us!

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