Yesterday it was reported that DoubleClick is for sale and Microsoft is an interested party. With the affiliate network Performics being under the DoubleClick umbrella this would have a significant impact on the Affiliate Marketing Industry.
Between Microsoft’s properties and financial power they would have the ability to change affiliate marketing as we know it today.
- How would they utilize Performics to build out their search adcenter
- How could the Performics advertisers be featured in Microsoft products?
Technology is contstantly changing Affiliate Marketing. However, Microsoft would have the ability to change the industry quicker then anyone else has in the past.