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March 29, 2007

Microsoft Possibly Buying DoubleClick

By Michael Abolafia

Yesterday it was reported that DoubleClick is for sale and Microsoft is an interested party.  With the affiliate network Performics being under the DoubleClick umbrella this would have a significant impact on the Affiliate Marketing Industry.
Between Microsoft’s properties and financial power they would have the ability to change affiliate marketing as we know it today. 

  • How would they utilize Performics to build out their search adcenter
  • How could the Performics advertisers be featured in Microsoft products?

Technology is contstantly changing Affiliate Marketing.  However, Microsoft would have the ability to change the industry quicker then anyone else has in the past.

Thanks to Shawn Collins for pointing out that Microsoft just purchased MicrosoftAffiliateNetwork.org.


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Page B4 of the WSJ today - Google is now in the bidding, along with AOL and Yahoo. MSN is alleged to be moving away from it as the price has risen... according to the article a resolution is expected later this week.

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