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February 05, 2007

Yahoo! Should Explain a Few Things Before It Flips the Switch

By Li Evans

The impending "flip of the switch today" of Yahoo's Panama, has me (as an online marketer)  a little concerned for my clients' accounts.  Greg Meyers wrote about the two main reasons why I'm concerned, and if they are still working out the bugs and their support staff still can't catch up - what's going to happen today?!  In a perfect online advertising world, they'd have answered some of the questions we've pointed out here, but we all know - nothing is perfect.

YahoosupportIf you missed the articles that Greg posted, you should check them out (links below). One could really save you a ton of headaches if you are using the import tool!

I know they desperately want to catch Google, and Panama sure looks like its going to help them to do it. However, for the sake of keeping a positive spin on things, and causing us online marketers less headaches, could you please,  communicate a little more with us marketers about some of these issues?


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Yahoo had enough trouble last year trying to get their "house in order". I am afraid that the some of the issues with Panama might have been missed in the interest of getting it rolled out. I hope I am wrong :(.

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