« Is The Best LinkBait Honesty? | Main | What is MyBlogLog Spam? »

January 30, 2007

Radio Ads for Live Maps, But What About Live Search?

By Li Evans

Livesearch Microsoft admits they have an issue with Live Search.  Well it's about time, don't you think?  People outside of the Search Industry haven't a clue as to what the heck "Live" is.  I know what Live is, I'm sure just about anyone who reads this blog, knows what Live is.  But go to your neighbor and ask them if they know what Live is.  If they are under the age of 35, your first answer will likely be "its a rock band."

Perfect example, I was helping my best friend do a search on "Multiple Sclerosis" with a bunch of things like "alternative treatments", "dietary supplements", I sent him the actually links to the searches in an email last night.  Today he messages me and said "Doesn't Microsoft have a search engine, how come you didn't send me a link for them?"  Technically I did, because I sent him the links to Live, but he didn't relate Live with Microsoft.

Mapsdotlivedotcom Almost every morning for the past 2 months now, I've heard this advertisement on my way to work for "maps dot live dot com."  There's a clear connection between Microsoft and "Live Maps" in the 15 second spot, and it hits on a few key points. The commercial does a good job of promoting maps on Microsoft.

So why in the world aren't they advertising Live Search?  They continue to slide down the market share hill, and yet they are promoting "maps dot live dot com" - nothing at all about Live Search.  I find this utterly perplexing.  Microsoft, after you are done promoting Vista, turn around and give Live a little love, will ya?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00d83572dfcf69e2

Listed below are links to weblogs that reference Radio Ads for Live Maps, But What About Live Search?:

Comments

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com