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January 31, 2007

Women of Internet Marketing Wednesday Part 8

By Li Evans

Womenofinternetmarketing_7 We're up to our 8th week of spotlighting the women of Internet Marketing, I bet you didn't realize there was so many of us out there, did you?  I've gotten to learn a lot about all of these wonderful women, some I've met in person, and some, I can't wait to meet now.  I got a few suggestions for interviews in the coming weeks, so I'll keep this weekly column going, as long as I have women to interview.

This week, one of the women I'm featuring is an industry veteran of not just search but also public relations and she is a true luminary.  She's a woman I truly admire for her tenacity, spunk, drive and wealth of knowledge. The second woman I'm highlighting is pretty new to our industry, but in the short time, she's sure picked up a fan base of her blogging and the company she works for has really started to take our industry by storm!  Tonight I'd like you to meet Brandy Shapiro-Babbin and Tamar Weinberg.

Brandy Shapiro-Babbin
Beckyryanbrandyshapirobabin Brandy is one our industry's brightest stars, she is really anyone can look up to as someone who understands, promotes and strives to continually improve Internet Marketing.  Whether its through her show Rainmaker on WebmasterRadio.fm (with her co-host & husband Daron Babin), or working a trade show floor, Brandy is always open to sharing her knowledge and experience.

Brandy is not only a fixture at Search Engine Strategies at the WebmasterRadio booth, she is well known throughout AdTech, PRSA and DMA circles as well.  Prior to starting WMR, Brandy was in business development, then moved into PR, being a director of PR for several large advertising agencies.  Her core strength was to go into industry specific companies on an executive level and evaluate how they could grow their companies and add onto their core competencies.

Along with all the fun at WMR, Brandy is also very involved with charity work.  Talk about a busy gal! But she did take time out to answer my questions:

Wmrlogo Q:  Most successful professional accomplishment?
A: Launching WebmasterRadio.FM of course! It has always been our goal to create a legacy and we are doing that with WebmasterRadio.FM. I get to feel good every morning when I get up that what we do contributes to the world around us. We have amazing show hosts, who are truly leaders in their respective industries, fabulous partners and an amazing advertiser family, truly loyal listeners, and the best team on the planet. Everything we do, we work as a family (operational family).
Q:  You are actively involved in a lot of areas of Internet Marketing that most women aren't, what area do you think hold the most promise for growth?
A: I think that there is a lot of buzz around social networking, we should see a lot of growth there, which of course leads back to search and the ongoing quest for convergence. Consumers are becoming more sophisticated and savvy in regards to technology and with most families having two bread winners, anything which brings people together in a passionate way in a community format will prosper. That is what I see in my magic crystal 8 ball!
Q:  I know you are involved with the PRSA as well as the search industry, what other industries do you consider yourself involved with?
A: I have a passion for PR. We used to be considered the "red haired step child," so I am glad to see the PR community on a positive upward trend. I am heavily involved in the support of Digital Marketing, Direct Marketing, Affiliate Marketing, Advertising, since we have shows on all of these topics and more. In addition we are also the official radio network for many of the worlds most prestigious conferences, hence, by defacto, I get to roll up my sleeves and get involved in each industry.
Q:  Owning WebmasterRadio.fm exposes you to a lot of industry professionals, who is the most interesting person you've met in the past year?
A: You are asking a lot of hard questions!  So, since it is late, I still have Vegas and birthday brain, I am going with a stream of consciousness. I would say, Andrew Heyward (former President of CBS news) and Jessica Lange (actress).
Q:  You, with your husband Daron host Rainmakers on WMR, who was the most interesting interviewee you've had on the show, and why?
A: Everyone on RainMaker has such an amazing story to tell. All of these people are industry icons in their own right and to hear their stories and to walk with them down the paths they have taken to get them to where they are today, is such a wonderful gift that they share with us and our listeners.  I would have to say the Kordas, Michael and Magaret Korda. They are a husband and wife team, hence, I can totally relate to them.  Michael is the Editor and Chief Emeritus for Simon and Schuster, the worlds largest publishing house. Daron and I truly hit it off with them, the stories that they have regarding how they live their lives, the contributions that they have made to the literary community, is unparalleled. Last month Michael was honored at the UN and Henry Kissinger got up with them and lit candles.  His stories about his friend Cher, they just make me smile.  They were my birthday gift to myself  this past episode.
Q:  You're an extremely talented and successful marketer, what advice would you give to other women starting out in this industry?
A: You can spend upwards of 80% of your time at work, so do only what you are passionate about  Don't let anyone tell you what to do, be honest with yourself, take your time, create a support system, and then just go for it! It is easier to fall down a flight of stairs then crawl back up. The answer is always NO unless you ask!
Q:  Who do you feel is a leader in the search industry and why?
A: This is easy and safe for me, Daron, because he is brilliant and I share my bed with him and want to continue to after this interview! He is truly a thought leader, he is one of the most compelling speakers I know, he can teach algo busting to toddlers.

Now for the fun part!
Q:  Besides WMR (we all know you guys have the BEST parties), who do you think holds the 2nd best parties at any of the conferences.
A: Thank you for saying that, we always try and give a cool life experience and ensure you know that you have actually visited the city the conference is in.......... Yahoo!
Q:  I gotta know, whose voice is that in the commercial that features Dave Naylor talking about garlic breath?
A: Johnny Brasco, one of our fabulous voice talents and a staff producer.
Q:  What's your favorite radio show on WMR?
A: They are all amazing!  It just depends on what your focus is or how you are trying to grow yourself.  Probably Danny's show, because he sings and Katie Kempner’s show because she has on breakaway brands and brand-makers.
Q:  I hear you are learning to fly planes, what do you like/love about it?
A: That is actually a touchy topic for me. We started to take classes and haven't found the time to continue, we are on a perpetual hiatus. My father and uncle both flew planes. I love flying.  One year, I think I was turning 7, my parents bought me round trip tickets just so I could fly. There is something very soothing about flying. We have taken sailing classes and now sail.  So, the ultimate goal is to have a boat docked at a Caribbean island, fly friends out, cruise around on the boat, island hop and be one with the sea, and keep exploring all the world has to offer. The flying gets us there quicker and the sailing is about the journey not the destination.
Q:  Does Daron always have that velvet smooth radio voice – or is that just to make all the lady listeners drool?

A: Oh, my,my, my! Daron makes you drool? I like that! That is his voice, he is who he is, there is notihing fake or put on about him, which is what I love most about him.  His integrity and the other thing which makes me drool which is inappropriate for me to discuss in this interview.......

LOL - Thanks Brandy!  Now, let me introduce you to Tamar Weinberg.

Tamar Weinberg
Tamar Tamar works for 10e20, and she's one of the voices on the 10e20 blog.  I got to learn a little about her through Chris Winfield (her boss) when he came the Philly meetup we had last week.  It intrigued me a lot, enough that I wanted to interview her.

Prior to coming to 10e20, Tamar was a private investigator and used to investigate trademarks and a lot of other things.  You can see her skill for that when she digs up the information she reports on in the 10e20 blog.  Tamar's also got a few other personal blogs - Techipedia, Photocritique, and Pixelopera (which I'm a big fan of!).

Now onto the Q&A for Tamar:
10e20logo Q:  Most successful industry accomplishment?
A:  I have most recently been involved in creating a social marketing and blogging campaign for a very large travel company which I found very rewarding.   I was involved in this project from idea to implementation and execution and the results achieved were amazing (1000+ new links in 2 months, increasing traffic by over 300% and website sales by 250% from the previous months).  Seeing those types of numbers from something I had a direct role in was quite rewarding indeed.
Q:  Why do you like/love this industry?
A:  I would say that there are two major positives of this industry that stand out above all others.  The first is the community.  I’m relatively new to the community and have found everyone to be very welcoming.  The second element that I particularly enjoy is constantly learning more about it.  There is a lot of good information out there: blogs, seminars, forums and more reading material.  There’s so much of it that ever since I really “found” SEO, I end up bringing the materials home and study beyond the work environment.
Q:  What’s a typical day like for you at 10e20?
A:  Well, my SEO position evolved from working in a system administration role at 10e20. In fact, I hadn’t known anything about SEO when I joined 10e20 but Chris saw how involved I was in social networks and felt that my writing skills were being wasted as a sysadmin.  Now, a lot of what I do still entails system administration with a mixture of SEO tasks.  If you ask me this question in a few months, it likely will change again, which is something that I really love.  We are constantly evolving our strategies so that nothing ever gets stale or outdated. I am also the co-author our blog (www.10e20.com) and pretty much post there daily.
Q:  Do you think Social Media will take off in the main stream?
A:  Yes – there are so many examples of this already (NY Times with Digg, Reddit, Newsvine “Share This” buttons on their site, etc).  There’s a lot of promise for it.  I have been interested in a lot of social mediums from the beginning and I know how they catch on among the younger demographic and first adopters and then spread. 
Q:  Do you like the term LinkBait, if not, what term would you like to see replace it?
A:  I think it says what it is – and I don’t think there’s anything wrong with using the term.  That’s really the goal of a lot of viral content – for people to have the drive to link to it, to be compelled to link to something truly interesting.  The content is the bait and the link is the fish you want to catch with that bait.
Q:  Where do you see this industry going in the next 5 years?
A:  As Chris says: personalization, localization and socialization.  I think we’re already seeing this, but there’s going to be a big shift to social mediums as this becomes more mainstream & powerful and on-site optimization is not necessarily all that is required to get a good rank (we’re already past that) :)
Q:  Right now, how many women bloggers do you read?
A:  At least 10: I read Kathy Sierra of Creating Passionate Users, Li Evans (who’d have thought?), Kim Krause Berg, Jen Chung of gothamist.com (I am a New Yorker, after all!), Rebecca Kelley, Gina Trapani of Lifehacker, Xeni Jardin of Boing Boing, DazzlinDonna of SEO-Scoop, Kalena Jordan, and Rae Hoffman.  Wow, that’s more than I thought!
Now for a little humor with Tamar!
Q:  Having that PI background you wrote about, have you dug up any information on any “famous” SEO’s?
A:  This is a great suggestion!  The challenge of finding new information about a lot of “famous” SEO’s is that they’re already all over the search engines and blogs.  Where do I find the juicier tidbits of information?  :)
Q:  Graywolf or AussieWebmaster?
A:  I can’t play favorites, but I know more about Graywolf than AussieWebmaster!  (I like Aussie accents though.)
Q:  Blackhat, whitehat, greyhat or fairy princess crown?
A:  I think Neil should dress up as a princess more often.  (Li:  hehehe - Neil, they know you without even naming you these days - I think you need to blame Andy!)
Q:  What’s it like working with a “hot SEO guy” like Chris?
A:  He looks better than his avatar picture!
Q:  You have a few blogs, pixelopera being one, what picture are you the most proud of?
A:  I think my favorite pictures are in the nightlife category on my site.  My favorite picture is probably the fireworks display in NYC on July 4, 2005, my September 11, 2005 picture following close behind.  I also enjoyed July 4, 2006 photos at the NJ State Fair.

Thanks Tamar & Brandy for letting the Search Marketing Gurus' audience get to know you better!

I'll be back next week with Part 9, until then, as always, visit our Women of Internet Marketing category to see our past weeks' wonderful women!

January 30, 2007

What is MyBlogLog Spam?

By Li Evans

First it was Robert Scoble against Engadget, now we have Jeremy Zwadony on a tirade against Andy Beal.  What's next, Matt Cutts against Rand Fishkin?

update:  Jeremy's updated that post and changed the title to "I overreact sometimes".  Kudos to you Jeremy for admitting your human, just like the rest of us, this is one of the reasons why I like reading your blog. :)

Jeremyzawodny If you don't have any idea what I'm referring too, you can click the links above to find out that Jeremy didn't think Andy's contest to win a Zune (that MP3 player from Microsoft that has the creepy bugs in the ads on Technorati) if you joined his MyBlogLog community was too cool.  In fact Jeremy said that Andy was spamming.  Really - he called what Andy did spam.

Alright, so then how isn't what Shoemoney did, not spam too?  Both ideas are great - they are perfect out of the box thinking of getting people to view your site, one is just rewarding it's readers/community members in a different way.  Andy with the possibility to win a Zune, Shoe with a pretty picture of a girl ("Sex Sells" concept).   For myself - neither was a factor, I joined both communities early on, prior to these neat ideas launched.  But I sit here thinking "how can either be called spam?"

I don't view them as spam in anyway shape or form, especially since Eric from MyBlogLog sanctioned Andy's promotion.  So, just what is spam on MyBlogLog?  How about those people who keep exploiting the "who's visited" widget?  How about those people who leave those comments - "Come visit my website www.mysite.com"  (by the way - MyBlogLog "nofollows" those links folks!), or the "come join my community" messages?

Jeremy, I enjoy reading your blog and normally, you're right on about a lot of things, but this time, you're way off base.  Spam is an unwanted intrusion on a person's time, energy and even space.  You didn't ever see Andy's "Win a Zune" unless you physically - consciously - decided of your own free will to go to his community (one minor exception might be "who's joined what communities"), but its not spam.

Andysnewavatar So, weigh in - is was Andy's promotion spam(he's since changed the communty avatar), and why do would you clarify it as such if you think it was?  How about Shoe's old community pictures (he's since changed his too)?  What other types of MyBlogLog spam should that team be worrying about?

Radio Ads for Live Maps, But What About Live Search?

By Li Evans

Livesearch Microsoft admits they have an issue with Live Search.  Well it's about time, don't you think?  People outside of the Search Industry haven't a clue as to what the heck "Live" is.  I know what Live is, I'm sure just about anyone who reads this blog, knows what Live is.  But go to your neighbor and ask them if they know what Live is.  If they are under the age of 35, your first answer will likely be "its a rock band."

Perfect example, I was helping my best friend do a search on "Multiple Sclerosis" with a bunch of things like "alternative treatments", "dietary supplements", I sent him the actually links to the searches in an email last night.  Today he messages me and said "Doesn't Microsoft have a search engine, how come you didn't send me a link for them?"  Technically I did, because I sent him the links to Live, but he didn't relate Live with Microsoft.

Mapsdotlivedotcom Almost every morning for the past 2 months now, I've heard this advertisement on my way to work for "maps dot live dot com."  There's a clear connection between Microsoft and "Live Maps" in the 15 second spot, and it hits on a few key points. The commercial does a good job of promoting maps on Microsoft.

So why in the world aren't they advertising Live Search?  They continue to slide down the market share hill, and yet they are promoting "maps dot live dot com" - nothing at all about Live Search.  I find this utterly perplexing.  Microsoft, after you are done promoting Vista, turn around and give Live a little love, will ya?

January 29, 2007

Is The Best LinkBait Honesty?

By Li Evans

I ask if the best LinkBait is honesty, because of Loren Feldman's recent Vlog post on 1938Media.  Watch what Loren says, and tell me what you think, I'm interested in hearing your thoughts.

BTW, up until about a month or ago, Loren hadn't a clue what LinkBait was.

Roxanne There's A Bump(ing)Zee Party In The Works, You Just Gotta Search For Your SuperBowl Tickets!

By Li Evans

Smglinkroundup_6 It seems that my Monday evenings are usually spent catching up on my every increasing RSS subscriptions.  So tonight I've got a lengthy list of links in the SMG Link Roundup.  From Supebowl tickets and AFC trophies to 15 minutes of fame that is way too long for all of America, I've got a nice list of links for you all to check out.

January 28, 2007

2000 Bloggers' Tino Buntic Explains The 2000 Bloggers Project

By Li Evans

New_york_2007_076_1Small Preface:  If you are coming from a link posted that infers that Tino had other prerogatives when he started the 2000 bloggers project, please move on.  There's an individual out there trying to portray this interview in that way and that is not why Tino did the project, please know that, that person is just taking things out of context before reading on.

Have you heard of Tino Buntic?  Well if you haven't, come on out of that cave you've been hiding in the last week!  Tino is the creator of the 2000 blogger project and this project has taken the blogosphere by storm in the last week.

Tino's interesting project, just started out as an neat collage, but it's blossomed into something much bigger.  In about a week through word of mouth and viral phenonena, the project has over 1,000 bloggers within it.  The project has even managed to gain some sales leads for participants at Trade-Pals, his B2B Directory for Professionals.  There's even a 2000 Bloggers community on MyBlogLog, and a lot of people are finding it alluring to look at all the faces, trying to find their own or those of their fellow bloggers.

I got really interested in why Tino started this and what affects it was having.  Tino was gracious enough to answer a few questions for me, which I'm happy to share!

Q:  How long have you been blogging?
A:  I think I've had my blog up for about two years. But, you know, I've never really put much work into it prior to the 2000 Bloggers project. It was just there. Nobody read it. I had one just because everybody else had one. Even still, my blog is not my first priority. It's really way down the list. My first priority is my website, TradePals which provides free sales leads to business professionals. 2000 Bloggers was just a side project that I thought up.

Q:  What is your opinion of the term LinkBait?
A:  Nothing wrong with linkbait. Isn't that everybody's real goal? Getting link backs means that people like what you do or what you create. Why would you be online if nobody links to you? If nobody links to you then you should probably just quit what you're doing because nobody but yourself is seeing it anyway. Link bait is just smart online marketing.

Q:  How and why did you come up with the concept of 2000 bloggers?
A:  I don't even know. Honestly. One day I just started doing it and then it started to look quite nice. 2000 was never the original target. I started added photos of bloggers to a blank page and there more I had, the nicer it looked. Then I came up with a number. 2000. 2000 looks nicer than 1000 and it even looks nicer than 3000. Think about it - "3000 Bloggers" just doesn't sound right, does it?

Q:  In your own words what exactly is the goal of 2000 bloggers?
A:  When I started putting it together and the collage began looking pretty, I knew people would like it. I knew people would link to it. When you first come across the page you it strikes you. Who are all these people? You look closer. If you are a blogger, chances are that you'll eventually recognize someone. What if you come across the page and see yourself? The first 300 people on the page didn't ask to be on. I found their blogs myself just by clicking though people's blogrolls. I linked to it on my blog. A few visitors saw it and clicked on a few of the links. Some of those people checked the referral stats and saw visitors coming through the 2000 Bloggers page; they checked out the page, maybe clicked on a few themselves, and some linked to it to show others. It kind of snowballs. As more people come, they click on the links, suddenly everybody's getting referrals from the page and linking to it. Everybody's happy.

2000mybloglog Q:   What are the benefits of 2000 bloggers - first for yourself, and 2nd for those Bloggers you feature?
A:  2000 Bloggers is hosted on my main website. That page is getting quite a few links. Getting the links has SEO benefits and hopefully will benefit the rest of the site. I don't exactly make any money from the 2000 Bloggers page. I got Google Adwords there but way at the bottom; it's bad positioning
to actually earn anything. And, I don't want to place any ads at the top because that would take away from the page. I'm just really hoping that the SEO benefits from the links has a positive effect on the rest of the site.

In terms of benefits to others, it's quite a bit. Absolutely every blog on that page is getting links. For example, Technorati is crediting every blog on 2000 bloggers with a link. In addition, that collage is constantly being re-published on other blogs and so people are now getting multiple links to their blogs. Everybody's Technorati ranking is increasing and having a good Technorati rank is quite important in terms of people being able to actually find your blog in a sea of 55 million blogs. Originally, I planned to make the code available for reprint when I finished but people have already
started reposting it. I'm fine with that. It's helping everybody.

Did you know that there are some blogs there that had no links prior to 2000 bloggers? Now they have dozens. I'm planning on elaborating on this and some other interesting stats a week or two after I finish.

A lot of people have been saying that they've been getting a lot of traffic from the 2000 Bloggers page. I guess that would probably depend on your positioning in the collage or how much your photo stands out.

Q:  What have been some of the drawbacks to doing this project?
A:  The only drawback is the time it takes to do. It is quite time consuming.   However, I am now the world's fastest photo resizer. If there was ever a World Championship competition for resizing photos, I would win, hands down.

Zz102 Q:  What happens after you reach 2000?
A:  When I reach 2000, I get to finally take a nap. And, I will have a personal  bookmark page of all my favorite blogs, including yours, Li. Traffic to the page will eventually die down from the high it's on now. But there will always be some benefit. It already has a lot of links and there will be more. It's already getting traffic from Google and a little from StumbleUpon. It will die down, but it should continue to provide some traffic from a variety of sources for a while to come. And, it's all free!

Thanks Tino for answering this blogger's inquiries, I greatly appreciate the time you took to sit down and explain this to not only me, but to the rest of the audience. 

If you'd like to be part of the 2000 blogger project, (I don't think he's reached 2000 just yet), drop a comment in Tino's blog.

Scoble Pisses Off Engadget & The Blogosphere

By Li Evans

Scoblebanner Scoble's on a tear, and what better way to create a little controversy than to call out "A-List" blogs for their linking practices and for not giving credit where credit is due?  I'm sure he knew what kind of reaction he'd get, but hey, it's his blog he can do what he wants - but perhaps he should also remember it is Engadget's blog and they can do what they please too.

However there were two points I found interesting in this whole controversy:

  1. Giving credit where credit is due
  2. Linking to other bloggers verses linking to main stream media

Looking at giving credit where credit is due in this particular situation, he's definitely got a point.  He's the one who broke the story and had inside exclusives, if you're blogger (it doesn't matter what "list" your on) reporting on this stuff, do the right and link back to the source or the breaking news blog.  At least do a little research and try and figure out who broke it first, shouldn't you try your best not to mislead your audience into thinking you broke the story. 


Engadget can explain their reasons however they want - but the point is, Robert broke the story, they didn't, save face and link already.  I really have an issue with their "justification" why they didn't link to him, breaking the story is rather newsworthy, and Robert had a lot more information.

As for the 2nd point, linking to mainstream media, I think Scoble's got a point about this as well.  I think I know why bloggers link to mainstream media as opposed to bloggers.  Mainstream media has this huge perceived authority, bloggers - especially new ones, want to make sure they are getting things from what they believe to be a "valid" source.

However, here's the problem with that, major media sources get things wrong, too.  Just look at what happened with the London Times and the Wikiasari fiasco.  The London times got it wrong, and the blogosphere just went wild perpetuating the wrong facts.  As bloggers we should question things, just as journalists do, and make sure even the mainstream media is getting it right before linking to it.

Kudos to you Robert Scoble, even if you have changed a little since leaving Microsoft, I think you've changed for the better.  Of course I'm a person who enjoys a little more "snarkiness" from time to time, I guess all those others "threatening" to unsubscribe - like complacency.

January 26, 2007

Social Media Isn't For Your Grandma - Yet

By Li Evans

Notyourgrandma I love Social Media, I love the concept, I love how it can form communities and build relationships that could never happen offline.  As much as I love it and as much as I'd love for all of my clients to use it, there are times where I know I need to hold in check my enthusiasm for this channel of Internet Marketing and wait.  Why wait?

Because my client's audience is not tech savvy in any way shape or form.  They do not get this whole social media spectrum or do they even understand word of mouth marketing.  My client's audience sees an ad in the newspaper for a web site, carefully tears it out, brings it to their grandchildren and has them type it into the browser or they themselves type it into that "Google Box."  Why should I have my clients spending their hard earned money on services that have me building link bait for them?  Right now I shouldn't - not for that client, there money is better spent in other marketing channels.

Again, it's about knowing your audience.  It's about knowing when to pull back a PPC campaign in favor of natural search.  It's about knowing that forums might be the key to getting the branding of your client's products, or its knowing a full blown PPC campagin that gets your client's name and product out into the content networks.  It's about knowing whether to tweak an article for the Netscape audience or the Reddit audience.  It's about knowing your client.

Cartoon1 We as Internet Marketers really tend to live in such an isolated world.  Where LinkBait, Digg, Web 2.0 and blogging are all everyday common words.  My parents look at me strange when I talk about Digg, or a "neat widget".  My sister who just got her doctorate, needed me to help her figure out which search engine would help her find the information she needed.  Here's a shocker - it wasn't Google, it was actually ASK that turned up the best results for her, but because I knew her "as a client" I was able to know what would work for her.

Social Media is a wonderful thing, it's a very powerful marketing tool - for the right client.  But so are search engines for other clients.  Word of mouth marketing might even work the best for that really obscure client.  See where I'm trying to lead you?  Social Media is great, but just like with the Search Engines, don't just market for one.  In this case, don't just focus on one marketing channel just because it's the newest thing and has a lot of potential.  If your grandma can't understand it, it should make you stop and think twice.

Yahoo’s Attempt at Quality Score

By Account Deleted

Yahooadveritising It appears that Yahoo's introduction of Ad Quality, which is being officially released on February 5th, is becoming the buzz in the SEM Industry. But is it really going to be an "eye-popping" event or just another scheme to keep us testing and spending our hard earned advertising dollars? Usually, the first thing that comes to mind if your an SEM geek, like myself, is assuming this is Yahoo’s attempt of mimicking Google's ever-popular Quality score. Google’s quality score, which “in theory” consists of relevancy from the keyword level, Ad/creative level and landing page where relevancy and SEO techniques are starting to play a significant role in the rewarding of CPC and AVG Position.

However, Yahoo’s attempt at quality score appears to be only a ¾ of the way there. In fact, according to the recent Yahoo's Press Release, their Ad quality is exactly what it sounds like, the quality of the Ad/Creative and the impact that is has on it’s users.  Yahoo is basing their new Ad Quality on a few common factors: (1) Historical performance (2) CTR% related to competitors & Ad position (3) Yahoo's coined phrase “Expected Performance". Now, all of a sudden Yahoo has their own ranking algorithm for determining the winners and losers.

Score So the million dollar question is... How do you crack the code? What is surprising to me is that nowhere in the press release do you find any mention of word “landing page”. So in theory, Yahoo is simplifying the Google quality score algorithm, and just concerning itself with Ads and the selection of keywords of where the ads are being served. Could it be that these other “various relevance factors” could include landing pages, relevant keyword groupings and url naming structures. I guess this is their way of keeping their customers guessing on how to save a buck for the long term, while in the short term, forcing us to continue to spend money on testing to see what is really working and what is not.

Philly SEOs Meetup - The Wrapup

By Li Evans

Delewarevalleyseos What a great time we had!  I'm not sure who showed up first, but by the time I made my way to Bennigan's in King of Prussia, Bill Slawski, Bill's friend Eric, and Matt Bailey were already hanging out at the bar.  My coworker (and SMG writer) Greg Meyers came in shortly after me.  We all hung around a bit and were yakking away until the hostess told us our table was ready.

Soon after we got to our table Chris Winfield showed up, followed by Steve (and I didn't get his partner's name - so Steve drop a comment here!) and his partner introduced themselves and joined us.  Finally then Kim & Eric rounded out the group and things kicked into full gear. 

Conversation flowed from cookbook ideas (Bill I'm waiting to read that recipe!), to "Stop Hammertime" (Matt this just cracked me up!), to Six Degrees of Separation not being spam but being a charity, to seriously wanting to not use the term LINKBAIT anymore - we all decided we hate the term and want a new one!

Delewarevalleyseos2 We had a lot of great conversations.  We even talked about Digg... yoy, Digg!  There was talk of SEMPO, and how we're all pulling for and wishing David Temple good luck.  Discussion of the London SES conference, and the past Chicago SES along with the fun we all had there and how I did NOT get Mike Grehan drunk, it was the reverse. LOL

We really had a great time, and we're aiming to do it again in March so Chris and Frank can join us this time - and maybe a few more new people.  Maybe Bill can dig up another SEO in Deleware - he swears there's only two (him and Eric)!

Kim & Matt - I know you took some pictures if you want to send them over to me, I'll add them to the photo album I have here and the flickr group I have.  And Matt - I fixed those links!

Keep your eyes to SMG sometime in March we'll announce another meetup!

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