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December 26, 2006

What Do Those Diggrz Like?

By Li Evans

Whatdiggrzlikepiechart Everyone assumes that Diggrz (or Diggers - I'll be Web 2.0 savvy and drop the last vowel) love Apple and hate Microsoft, or that they love Web 2.0 and hate SEO.  Has anyone gone and done the research to come back with some statistics on just what this community loves, likes and doesn't really care for?  Until recently, there hadn't been much out there.  Neil Patel & Stuntdl have both given us their views on what the Digg community likes and dislikes.  That information came from their own experience and tremendous wealth of knowledge and expertise in this area.

I came across an interesting blog today called StatisticsFreak.  This blog did an analysis of what Diggrz submitting and digging across a 4 week window of time.  The study focused solely on the Technology section of Digg and took data twice a day for a month on what was popular within that area of Digg.

The study found that industry news and stories about Apple lead the way, nothing surprising there since it's well known that Diggrz love Apple.  What did surprise the author was 4th and 5th place.

"Design unexpectedly occupied the 4th place, and that was a real surprise for me. It turned out that diggers are more interested in CSS tricks and hidden abilities of Photoshop than in WinXP migration on Ubuntu or in another Linux Red Hat release. And I was also surprised that Linux/Unix topic has only taken 5th place."

This article is an interesting read on a subject that is becoming more predominant in Search Marketing.  Although I've stated publicly my total dislike for Digg, I'm wise enough to realize that for my clients, this is an area of Social Media that cannot be ignored - no matter my own personal distaste.  Information like this study is always helpful in understanding and analyzing an audience you need to reach.

UPDATE:  I discovered that Eugene, the author of StatisticsFreak, also did the same analysis for Reddit! - Check it out.


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