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December 19, 2006

Website Optimization (SEO) Advice Circa 1999

By Li Evans

So as I am reading through my blog listings, I come across this link on Megite's Business Feed Listing, entitled "Step by Step Guide to Starting Your Own Website", and I get curious as to just what kind of advice this "business website" is dispensing.  I notice they have 5 separate parts to this article (and I feel like I'm taken back to 1999):

Prince1999 1. Starting Your Own Website
2. Finding a Web Host
3. Designing and Building
4. Sending the Page
5. Submitting to Search Engines
6. Points to Remember

So now I'm a little bit more curious as to what the author means by each and every one of these points.  Especially piquing my interest are #1, #3 and #5.  I read on, and the entire time, I'm shaking my head. 

Where has this author been for the last .... 5 or 6 years?  Why didn't this author do research and present the readers with up to date information about Google Webmaster Central instead of giving the "Add URL" page?  What about the whole new Sitemaps?  Let's not even go into the whole issue of design (I know it will make bloggers like Kim Krause Berg & Matt Bailey shake their heads).

It is articles like these that continue to disseminate bad, out of date and misleading information.  Although they likely have the best intentions for their readers, perhaps they should take the time and read the various Search Engine Blogs (like Google, Yahoo and Ask's - the author neglected to include MSN/Live in on this party!).  Had they even searched on "DMOZ" they would have found more than one article on the fact you haven't been able to submit to it for well over a month (although that has changed within the last few hours ), and wouldn't have suggested that to the readers.

Uphill_battle There is just so many things wrong with what I read, I had to stop reading and just start writing about this.  I guess I hope that whoever stumbles upon that article might research further and stumble this one and stop wasting their time!  Its no wonder that search professionals have such an uphill battle, since articles like these keep getting published.

If you have stumbled upon this article looking for some "first step" search engine optimization advice, leave a comment and I'll be happy to help you out with current, up to date information.

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