Don't know what to get that Star Wars Fan in your family? Disney has just the thing! Starting this Friday, visitors to Disney World in Florida can build their own Light Sabers. Jedi or Sith - take your pick, Star Wars, Hasbro and Disney make it all possible.
I have yet to see an "Advertisement" for this in the main stream media. This is making its rounds strictly Word of Mouth wise, through all of the SCI-Fi blogosphere (yes, I'm one of those geeks too). What better way to sell this item? Truly, whoever at Disney sent this off to the bloggers of Science Fiction and Star Wars blog and fan sites, has their finger right on the pulse of their niche market. I don't give Kudos to Disney much (other than for PoTC), but this certainly deserves it for "smart" internet marketing.
What might be better? Maybe a viral video of someone actually making their own light saber, or maybe someone showing off their light saber skills with their newly minted collectible? What do you think?