« Not Using Analytics? Here's Why You Should. | Main | Tim Converse to Leave Yahoo! »

December 18, 2006

All This Link Worry, For Naught

By Li Evans

Nofreak Wow, one post on the Google's Webmaster Central blog and it sends the SEO/SEM World into a tizzy!  I think Danny's definitely got it right, everyone really needs to Stop The Freak Out!

Google's not out to cut down the small webmaster, or retailer who might exchange links with the Chamber of Commerce, or a retailer organization they belong to.  That would be just a bit too much to believe, even for the biggest "conspiracy thinkers".

The point of Google's post, wasn't to send people into a frenzy and to get worked up about those links you get from family and friends or business colleagues.  It was to say "Hey, don't think you can buy a bunch of links and fool us."  Accumulating links in an unnatural way, is just going to make Google take a good hard long look at a lot of things related to how you got those links.

Freakout It's great that Google's communicating with webmasters.  Unfortunately everything they put into their blogs is looked at with such a minutia, analyzed, interpreted and regurgitated back to the masses, that by the time it comes back around, it isn't even close to what was originally stated.  We have mass hysteria on forums about what "it really means."  Analysis about every little thing that Matt Cutts, Vannessa Fox or Adam Lasnik says gets dissected to the upteenth degree that it's really a wonder that these great folks continue to talk to all of us!

Basically, if you are trying to trick the search engines, eventually its going to come back to bite you in the rear.  But, if you are honest about your efforts and aren't just concerned with where the links are coming from, but focus more on providing great content, you won't have to worry about those links - they will come. 

Isn't that what Steve McQueen did in that Ford Mustang/Track in the Middle of the Cornfield commercial a year or two ago? :)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00d8353a9a7e53ef

Listed below are links to weblogs that reference All This Link Worry, For Naught:

Comments

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com