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November 21, 2006

The New Enquiro Eye Tracking Report

By Li Evans

Enquirogoldentriangle Enquiro is a company that's most notable for two things, first it's Eye Tracking Study(July 2005) that defined Google's Golden Triangle, and second for it's very personable and generous CEO, Gord Hotchkiss.   Gord has a great passion for this industry and it shows through his interaction with other industry professionals.  If you didn't know, Gord's also the current chairperson of SEMPO.

So with that background, it's noteworthy in our industry that Enquiro has updated it's now a million times over referred to "Golden Triangle" or "Eye Tracking" or "Heat Map" Report.  The new white paper is available for purchase on the site, and I have no doubt that this is worth every penny to Search Marketers across the globe.

You can download a preview of the white paper, but honestly, it will just leave you salivating for more information.  You'll be clamoring for your marketing vp or director of online services to download this whitepaper.  Why?  How about some these points:

  • Eye-tracking across three engines: Google, Yahoo & Microsoft
  • Analysis between Natural Search listings & Paid Search Listing across all three engines
  • Information Scent
  • Banner Blindness
  • Perceived Relevancy
  • Pogo Sticking

I wrote about "Pogo Sticking" and "Sticky Pages"  back in September. Gordhotchkiss_1I actually had a question about this type of action and Gord was the only person I knew that might have an inkling of where to find the information I needed.  Gord graciously helped me out (for which I still owe him dinner!), and I have since become very interested in "Pogo Sticking."  He later wrote an article for Search Engine Guide about all of this, which I'm sure that some of that information made its way into the white paper.

So, go and download the sample version for free and then go fill out that purchase order and get this white paper now!


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I have used several eye trackers but faceLAB is without a doubt the best. http://www.seeingmachines.com/eyetracking.html

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