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October 07, 2006

Subservient Chicken Coming to an XBox Near You!

By Li Evans

Subservientchickenburgerking Remember Subservient Chicken?  Well if you don't, click the link and have a little fun, and also know it was a very successful Viral Marketing Campaign for Burger King.

Well Subservient Chicken, "The King" and his love interest - and some other BK invented personna are all going to be on games for XBox.  Those willing to plunk down an additional $3.99 for the games along with the price of a value meal, will be able to make the chicken navigate with a bumper car of some sort through a theme park.  I'm really not a "gamer" - so someone will have to fill me in.

According to Ad Week:

Burger King is backing up the game launch with a TV, print, in-store and online campaign. The fast-food chain is also sponsoring the MTVU Gamorz Ball campus video game tour that kicks off Oct. 24.

I've always found the Subserviet Chicken a little amusing, although its version of the hokey-pokey leaves a lot to be desired.  I wonder what kind of traffic the subservient chicken's site is going to get once this hits mainstream again?

More at Phuze Blog - including the game picture and game reviews.

searchmob | sniff it

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Listed below are links to weblogs that reference Subservient Chicken Coming to an XBox Near You!:

» Subservient Chicken Coming to an XBox Near You! from
Remember subservient chicken? Well don't worry if you don't you can soon play an XBox game featuring it and the King! Yes, kinda creepy, I wonder though if the viral marketing success can carry over to video game marketing? [Read More]

» Subservient Chicken Coming to an XBox Near You! from
Remember subservient chicken? Well don't worry if you don't you can soon play an XBox game featuring it and the King! Yes, kinda creepy, I wonder though if the viral marketing success can carry over to video game marketing? [Read More]

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