Well Subservient Chicken, "The King" and his love interest - and some other BK invented personna are all going to be on games for XBox. Those willing to plunk down an additional $3.99 for the games along with the price of a value meal, will be able to make the chicken navigate with a bumper car of some sort through a theme park. I'm really not a "gamer" - so someone will have to fill me in.
According to Ad Week:
Burger King is backing up the game launch with a TV, print, in-store and online campaign. The fast-food chain is also sponsoring the MTVU Gamorz Ball campus video game tour that kicks off Oct. 24.
I've always found the Subserviet Chicken a little amusing, although its version of the hokey-pokey leaves a lot to be desired. I wonder what kind of traffic the subservient chicken's site is going to get once this hits mainstream again?
More at Phuze Blog - including the game picture and game reviews.