The Direct Marketing Association (DMA) held their annual conference and exhibition this year in San Francisco from October 14-19. The 19th was their "post conference day", so on the last day of the conference they had a very interesting keynote speaker listed.
Not being a DMA member, I didn't attend. I did however, get to hear John Battelle's keynote speech. The wonders of technology - WebmasterRadio.fm brought it to me in my little ol' iPod to listen to on the drive up to my parents' place (Frackville, PA if you are wondering!). To be honest, I really wasn't expecting to come away with much from listening to John's speech, since I had downloaded a few other podcasts from the event and wasn't too impressed with what some of the people had to say.
From the start John had me hooked in, listening intently. In fact I try to keep a tablet and pen with me when I have podcasts going, in case someone says something or makes a point I want to make sure I remember. I was writing quotes and little reminders (in very bad hand writing because I was driving), I came away with so much from that speech.
I've said before that WebmasterRadio.fm is a tool no Search Professional should be without, listening to John's speech just reinforced that. He explained our industry - Search - in such a way that ANYONE can get it. Everyone in that audience must've had light bulbs popping on after that speech. From explaining where search came from through his own experiences to looking at possibilities of the future for the Search Industry, John covered it all in a very down to earth and understandable way.
So, if you haven't heard it already, go out to iTunes and and download it for free, or check out the archived version on WebmasterRadio.fm. You'll become enlightened about why "Search is a Conversation with Technology."