Fortune 500 Corporate Blog Review: Target
My first choice for the Fortune 500 Blog Project was Target. I have a bit of interest in Target, as I've blogged about them before (in regards to the Target Usability Lawsuit), so this allowed me to dig even deeper into how Target possibly engages its customers or shareholders. Target is a publicly traded company on the stock market with the symbol TGT.
No Target Corporate Blog
I searched high and low and could not find any official corporate/company blog run by or sanctioned by Target. I searched all around Target.com and Targetcorp.com and came away with nothing in the direction of any sort of blog. I then did a search on Technorati in both their blog directory as well as extensive searches throughout blogs. A lot of people blog about what they buy at Target - but nothing from Target themselves.
I also went and did a search on Target's CEO Robert "Bob" Ulrich, no blog, but two blog mentions came up:
I also did a search on Target's President, Gregg Steinhafel. Found a lot of blogs reporting about the letter he wrote to the Movie Association in regards to the deal Apple, Inc. struck for iTunes downloads, and that was pretty much the extent of my findings there.
I took my search over to both Google and Yahoo (both blog and regular searches), the closet thing I came to a blog run by any sort of relation to Target was a blog listing for the Target Racing Team, however, the link was dead, but you can view a cached version of it. I did find another interesting item to note, there is a union blog aimed at Target employees. Target Union is run by United Food and Commercial Workers Union Local 789, not the Target corporation. That led me to a post on whether or not Target should have a blog written last year by the Strategic Public Relations blog.
Other Notes on Target
To wrap up my research on Target a few things to note. There is an extensive Wikipedia entry for the Target Corporation, which was last modified 10/27/06. Another article that seemed to come up rather frequently was one from Fast Company, that pointed out how Target sort of "stuck it to Walmart", although not the main point of the article - its what a reader will remember. Lastly, there could be signs that Target is stepping into the realm of blogging - they have set up RSS Feeds for their Media/News section (image to right).
Great job, Li. Thanks for doing this research on Target. I've created a new page at the project wiki just for Target and will link to this page from there.
Posted by: Easton Ellsworth | October 30, 2006 at 08:29 AM