Ford & Home Depot Paid Ad Deal
Marketing Vox is reporting that Ford and Home Depot have worked out a deal where Ford is going to be advertising on the HomeDepot.com website. This may not sound all that interesting, but it is when you look at it from the perspective of NASCAR. Yes, I said NASCAR. The Joe Gibbs Racing team features the Home Depot car - #22, driven by former the NASCAR Cup Series winner Tony Stewart. Tony doesn't drive a Ford, he drives a Chevrolet.
Quite interesting how Ford worked this one out! Granted, the ads won't be on Home Depot's racing site, but any NASCAR #22 fan (there is quite a legion of them out there, too) will find it a bit odd to see the Ford ads on HomeDepot.com.
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