« Still Wondering If Your Company Should Be Blogging? | Main | Great Speculation - Who Should By Yahoo! »

October 15, 2006

Edelman's Walmart Mess

By Li Evans

Edlemantechnoratiranking101506_1updated:  This has FINALLY hit Techmeme, thanks in part to a post on Shel Holtz' blog.  I'm surprised that Scoble's post didn't make it hit Techmeme first.

The silence is deafening.  So much so, Edelman is now ranking #4 on Technorati for searches today.  Why?  Because as one of the companies that "gets it" when it comes to blogging and reputation management on the Internet, right now appears as if they don't get it.

Whatever is going on with their client, Walmart, they have to realize now that it is doing more damage to Edelman than to the big box giant.  After Walmart's last blogosphere fiasco, no one is really surprised about this fake blog ("flog") - although a lot of people are talking about it (here's just a sampling).

Everyone's waiting to hear from Edelman.  What is the explanation for this apparent "flog"?  Steve Rubel (disclaimer: I'm a big fan of Steve's blog Micro Persuasion) has been incredibly silent, which has a lot of people wondering just what the heck is going on.  Steve's usually the first one to report on these types of issues in the blogosphere, and now that this has happened with his employer, a lot of people are asking "Where's Steve on this?"

Walmart's got a reputation problem in the blogosphere, they obviously just don't get it at all.  That is why they hired Edelman.  There's things about the blogosphere as a company you need to understand but at the top of the list, you need to real & upfront.  Walmart keeps trying to manipulate the blogosphere, and it's backfired every time.  This time, along with backfiring at Walmart, it's backfired right at Edelman.

searchmob | sniff it

Related: More Walmart Flogs Written By Edelman Employees, Reflections: Edelam, WalMart & Flogs

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00d8342ec2f653ef

Listed below are links to weblogs that reference Edelman's Walmart Mess:

» Edelman's Walmart Mess from
Walmart's done it again, this time it's taking Edelman down with them. In the top 10 search on Technorati today (10/15) is Edelman #4. Walmart hired Edelman for help in search and the blogosphere, in light of their recent "Flogging" people are wonderi... [Read More]

» Edelman's Walmart Mess from
Walmart's done it again, this time it's taking Edelman down with them. In the top 10 search on Technorati today (10/15) is Edelman at #4. Walmart hired Edelman for help in search and the blogosphere, in light of their recent "Flogging" people are wond... [Read More]

» Edelman, Wal-Mart, Steve Rubel: head, meet sand from Sparkplug 9 >> bizhack
Its been almost a week. The blogosphere is talking about Edelman, Wal-Mart, and the fake blog. I added my three cents a few days ago. In short, weve been waiting, listening, and watching for the explanation. Or the mea culpa. But none has... [Read More]

Comments

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com