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August 12, 2006

Tool: How Many Clicks You Can Expect Ranking Anywhere in Any Search Engine

By Li Evans

By combining the AOL User Search Data, Hitwise Search Engine Market Share, and Overture Search Tool, you can now estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term with this free Tool.

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Of course this is the 2nd tool I've come across in as many days and I don't think this will be the last tool that's cropping up based on the AOL data leak.

As I stated in my last post, I really question how reliable this AOL data is taken as a whole to drive some of these tools that will be appearing, seeing how AOL's audience is highly scewed towards the more "novice" searcher who's generally older and usually female.

This tool does take in hitwise readily available data and also oveture, so there is some offset to that AOL piece, but I still have that big ????? looming, and it still is nagging at me.  Does anyone take into account AOL's percentage use of the market itself - yes they should be falling into that "other" category defined by Hitwise, but how much is it specifically.  Sure saying the segment of data released is large enough and broad enough to "infer" but, again - is it really?  Especially knowing AOL has declining member numbers?

I'm not trying to be a downer on this tool - the tool is great with the data and the limited information given that helps to drive it, it's actually very quick too since it's just doing calculations and not pulling from a database.  I just sit here thinking "hmmmmmmm" ....  trying to really figure out if these AOL numbers are truly as important as this "chatter" around them is claiming.

Fascinating yes.... but important? I'm still trying to figure that one out.


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